Super Bowl Ad Searches Less Brand Specific

One of the hopes of anyone who paid the money to advertise on this year’s Super Bowl (or any year for that matter) is to generate sales and web traffic. In addition, it would be nice result if the number of searches for your brand went up as well. Based on some research by Hitwise, I suspect that the retention rate for Bud Light commercials run during the game goes down as the consumption rate of Bud Light during the game goes up but that’s my informal theory.

It appears that in the week following a Super Bowl people seem to need a little reminder (or some kind of aggregation) of what ads were run during the big game. Hitwise ran some numbers on searches for Super Bowl ads for the week ending February 13 to see what the search landscape looked like and it was not exactly brand specific.

Becoming a Mom Changes Media Patterns Significantly

If there was ever a market segment that gets attention in big chunks (whether deserved or not) it’s the moms of the world. There are mommy bloggers who have held sway over brands and made brands bend to their will at times. The Motrin incident (sounds like social media’s answer to The Bourne Ultimatum doesn’t it?) was evidence of how this group can make a fuss and create change. This powerful market segment demands the attention of the online marketer in many areas because it is estimated that moms control 80% of household spending annually which represents a whopping $1.7 trillion (with a T).

eMarketer and BabyCenter is providing some insight into how this group works and the changes that occur in online behavior when a woman turns into a mom.

In Amazon We Trust While Toyota Is A TBD

Some more Monday morning research for you to consider while getting back into work mode. A report from Millward Brown takes a look at the top trusted brands in the US based on trust and recommendation. These factors are combined into what the researchers call “TrustR” which is a new metric for understanding and strengthening the bond between consumers and brands. In this day and age where trust is more elusive than ever since it appears that saying whatever needs to be said to get out of any situation is more than OK, we will need some measurement of a brand’s trust level.

So who are the big winners according to Millward Brown?

This number was arrived at by using the following formula

Local Advertising to Make Gradual Comeback With Digital Leading the Way

Advertising in general has had a soul crushing last couple of years. That’s not a surprise. Combine the rapid changes to how everyone communicates with the worst economy in quite some time and you have the perfect storm for advertising woes. The ones who have the greatest difficulty in these times are the local advertisers because they have limited cash flow and limited ability to keep up with rapid change.

Hopefully there is an end to this cycle sooner than later. A study conducted by BIA/Kelsey sees the rebound in local advertising overall but more importantly a significant shift to digital which could account for 25% of local ad spend by 2014. ClickZ gives us some more to consider

Microsoft Yahoo Search Deal Passes Regulatory Hurdle

Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.

The integration of the two engines will be started immediately and it will take until 2011 before the advertising part of the deal is integrated. According to the Yahoo Search Blog what lies ahead is something they are pretty excited about.

And what you’re seeing today is just the tip of the iceberg. With Microsoft providing us the underlying list of search results, our Yahoo! team can now focus on making the overall experience of finding stuff online and getting things done easier for you – whether you’re searching at yahoo.com or just looking for specific information in the moment while using our many great products and properties on any device. We have lots of ideas for things we can do to help you with three main aspects of searching:

AOL Wants To Be Your Local Reporter

AOL has gotten some heat about their plan to overrun the Internet and in effect, the search engines, with waves of content. Many people are not keen on this plan hatched by Tim Armstrong and company to generate content at break neck speed. While it may not be popular that’s not going to stop it from happening.

Now, AOL has another content that is getting a “no comment” from AOL officially but is being reported by The Business Insider as part of the plan to bring the troubled Internet company up from the ashes. Interestingly it is going to be centered on AOL’s Patch service that Armstrong had a vested interest in at one point. Hmmmm.

Continuing Its Anti-Apple Crusade, Google Buys reMail

Who says you can’t go home again? Just ask Gabor Cselle, the founder of the successful iPhone application reMail. Cselle started as an engineering intern at Google way back in ’04 (I’m trying to make it sound like a long time ago) but since moved on and in the process founded reMail. Now, Google has come along and said that the door remains open and they would like him back.

Sounds nice right? Well, on many levels it is but the interesting part of this play is what Google is doing with the iPhone app that many people love. They are pulling it out of Apple’s app store. As for the app moving forward? Let’s let Gabor tell that story.