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Google Publishes Newest Style Guide for HTML and CSS

posted on May 2, 2012

Whether anyone would like to admit it completely or not, because of the need to perform in Google’s search results, the search engine, at least indirectly, dictates how websites should be built. Fun things like Flash were vilified because of the havoc it caused in being properly seen by Google. There are probably many more examples that you folks who build sites could come up with as well (feel free to share them in the comments if you feel the need to vent).

Today (maybe to clear up some concerns?), Google has issued The Google HTML and CSS Style Guide. From the post on the Webmaster Central blog we get

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Bing UI Changes Harken Back to Google of Old

posted on May 2, 2012

Before I go into any discussion here I will admit that I use Google for about 99.9% of the searches that I do. I can’t say it’s because Google has better results than any other search engine because I honestly don’t take the time to compare. Instead I am one of millions, or more likely billions, here on the planet that have developed a Google habit. Having quit smoking a long, long time ago I can tell you that Google might be a more powerful addiction.

So the new UI changes by Bing are of interest but it’s not like I can compare my past experience with the engine to the “new” look. Here’s what Bing has to say from its blog post of today.

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SEOmoz Links to $18M in VC Funding

posted on May 1, 2012

In a move that will make many SEO tool makers hearts flutter, SEOmoz, one of the most widely recognized and revered creator of tools and software for the Internet marketer, received $18 million in VC funding from Brad Feld of Foundry Group and Ignition Partners.

Forbes reported

Not only is this round of funding significant for SEOmoz, which has previously failed at attempts to secure funding, but Foundry’s investment in SEOmoz is the largest single amount the the firm has ever made, as they typically only invest early stage. Ignition contributed $3mm to the round, and Foundry Group contributed $15mm towards this round of funding.

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Thank You To Our Marketing Pilgrim Sponsors

posted on May 1, 2012

While the Internet marketing news front is a little slow this is the perfect time to say thank you to some very important people to us: our sponsors.

Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we are getting a lot of interest from future sponsors as well. If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim, contact us today!

Here are our great sponsors. Thank you so much!

HubSpot – Inbound Marketing channel sponsor – HubSpot Inbound Marketing Software gives you all the tools you need to make marketing that people will actually love – earning quality leads and loyal customers in return.

Full Sail University – Social Media channel sponsor – Are you looking to get the best education in Internet marketing or new media journalism? Full Sail is the place to go!

Trackur – Reputation channel sponsor – Easy to use and affordable social media monitoring tool that will expand your capabilities without breaking your budget. Click here for a chance to win a new iPad Courtesy of Trackur.

wPromote -We are the #1 ranked search engine marketing firm in the country. We are a five-time honoree on the Inc 500|5000 rankings of the fastest growing private firms in the country. And our client retention rate is an unprecedented 96%.

Text Link Brokers – Full service internet marketing company specializing in Link Building, SEO, Content Writing and Reputation Management

Sponsoredreviews.com – Sponsored Reviews connects bloggers with SEO’s, marketers and advertisers looking to build links, traffic and buzz.

Vertical Leap – The home of content driven search marketing

Please be sure to visit these great companies to see how they can help you!

To start a discussion about putting together a great marketing program with marketing Pilgrim for your company, contact us today!

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Google Looks to Make Search Ads Move Mobile Apps for Advertisers

posted on April 30, 2012

Today Google announced several improvements to existing services like click-to-download for mobile advertisers. Using language that is starting to sound very familiar to those who follow the search giant the new systems are meant to create a “holistic solution” for businesses looking to take advantage of the rapidly expanding mobile app world.

From the Google Mobile Ads blog

Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads.

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New TweetCharts Tool Helps Get Twitter Data

posted on April 30, 2012

HubSpot’s Social Media Scientist, Dan Zarrella, is up to something again and this time the result is a free Twitter analysis tool called TweetCharts.

The idea behind TweetChartsi the ability to get an analysis of activity ranging from links, retweets, replies, mentions, media used in tweets, questions and more. Here is a result screen for you.

Zarrella’s post introducing the post gives us the genesis of the tool

Enter any word, phrase, hashtag, URL or username and TweetCharts will return a comprehensive report, including data on reply, retweet, and link percentages as well as the most common words, most mentioned users, most used hashtags and more.

I began working on TweetCharts a few weeks ago actually on a plane. I did some pen-and-paper wire framing somewhere over the midwest, woke up the next day and began cranking on it.

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Google’s Latest on Mobile and More

posted on April 27, 2012

While Google scrambles to put together all of its disparate pieces into a cohesive product set it is still busy showing off the other areas where it feels it needs to be. Two of those areas that received attention in the past day or so are mobile and Google Translate.

First with mobile. Google released its “The Mobile Playbook: The Busy Executive’s Guide to Winning With Mobile“. You may think that all Google does well is search (and even that is hotly debated in many camps) but they are getting better at the content marketing game. This offering is pretty cool. Here is the table of contents to give you an idea if you want to look a little deeper

Here is a sample page from the Playbook looking at the definition of the local mobile user according to research