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Saying Thank You To Our Sponsors!

posted on June 7, 2013

Thank-you-post-itThere are so many ways we can say thank you to our sponsors. Here is one simple way – THANK YOU MARKETING PILGRIM SPONSORS!!

Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we are excited to share this opportunity with more sponsors in the future. If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim, contact us today!

Here are our great sponsors. Thank you so much!

HubSpot – Inbound Marketing channel sponsor – HubSpot Inbound Marketing Software gives you all the tools you need to make marketing that people will actually love – earning quality leads and loyal customers in return.

Trackur – Reputation channel sponsor – Easy to use and affordable social media monitoring tool that will expand your capabilities without breaking your budget. Click here for a chance to win a new iPad Courtesy of Trackur.

wPromote – The #1 ranked search engine marketing firm in the country. They are a five-time honoree on the Inc 500|5000 rankings of the fastest growing private firms in the country.

Blurbpoint - Search Marketing channel sponsor – A full service and link building company dedicated to assisting customers by enhancing their online presence and search engine ranking.

Text Link Brokers - Full service internet marketing company specializing in Link Building, SEO, Content Writing and Reputation Management

Sponsoredreviews.com – Sponsored Reviews connects bloggers with SEO’s, marketers and advertisers looking to build links, traffic and buzz.

Webtrends - Analytics channel sponsor – A company focused on accelerating customer conversion by driving timely and relevant experiences across all your digital channels.

Please be sure to visit these great companies to see how they can help you!

To start a discussion about putting together a great marketing program with Marketing Pilgrim for your company, contact us today!

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Take A Shot At The Marketing Pilgrim Job Board

posted on June 7, 2013

shot“You miss 100% of the shots you don’t take.”–Wayne Gretzky

Don’t let this Friday go by without taking a shot and looking for that new job. The Marketing Pilgrim Internet Marketing Job Board is a great place to take that first shot. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your June openings here.

Have you seen the new listings this week (as of June 6, 2013)? Here is a sampling:

Marketing / PR Manager – Terranova Corp – Miami Beach, FL

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Virginia Politician Says House Unlikely to Pass Marketplace Fairness Act

posted on June 6, 2013

The bill that is making its way through Washington DC that would require Internet companies to collect sales tax like brick and mortars businesses do is not likely to get through the House of Representatives according to Congressman Bob Goodlatte (R-Va).

Here is the report from WSLS

WSLS 10 NBC in Roanoke/Lynchburg Va

This is important to Internet retailers but it is not likely that it is simply going away any time soon. Representative Goodlatte’s statement about Internet retailers being treated fairly is likely to stir some resentment from the brick and mortar community since they feel like they are the ones getting screwed with the current state of affairs regarding taxation.

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Verizon Ordered to Give All Phone Records to Feds

posted on June 6, 2013

large_verizonThere is a bit of a convergence of two situations that will make many in the general public take pause about any perception or misconception they may have about privacy in an increasingly mobile world.

First, a Pew study confirms what most have already known and that is the fact the smartphones are everywhere and the more wealthy you are the more likely you are an iPhone user. We could show you charts on that but it’s really old news to most.

What is new, however, is the revelation by The Guardian that US citizens who are Verizon customers are being watched by the federal government via a top secret order (view the order). The paper reports

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Amazon Ad Revenue Continues to Grow Rapidly

posted on June 5, 2013

Amazon is the world’s shopping place. You can buy most anything and feel like you are not getting scammed in any way so the online world (consumers that is) sees Amazon as one of the good guys. Maybe even THE good guy.

As a result it looks like marketers are seeing the benefit of advertising on Amazon. That is evidenced by their continued ad revenue growth. eMarketer predicts that the growth will continue as it rapidly approaches the $1 billion per year mark (eMarketer predicts that the US market alone (which last year was the source of about 74% of the company’s ad revenue) will get to about $1.1 billion in 2015).

Amazon Net Ad Revenue 2011-2013

So what is the source of all this ad revenue?

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[Infographic] Nielsen Shows Digital Formats Dominate How Consumers Get Media

posted on June 5, 2013

Who Uses What Digital MediaIn May Nielson produced the U.S. Entertainment Consumer Report (hat tip to Adweek).

The report gave some insight into who has the ways and means to consume certain content and to what degree. An overview of the report tells us.

According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70 percent of spending on entertainment—things like books, video-on-demand and music. And not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities. This group is also more likely to be female, ethnically diverse and have young children in their household.

The following infographic gives an overview of these various formats. One that caught my eye is an almost 18% increase of music purchased on vinyl. That’s pretty cool (yes, I am old enough to remember vinyl being the ONLY way to get music and, as folks like Neil Young points out often, it sounds SO much better than today’s digitized music).

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A British Court Finds Tweet Libelous, Leaving Others to Wonder, “Really?!”

posted on June 4, 2013

LegalScaleandBooksA recent ruling in a British court should make a few people nervous about what they are saying about others on Twitter.

Actually, it shouldn’t because even though the case was ruled that a particular tweet was indeed libelous when you look at the situation through an American point of view you wonder what in the world the judge was thinking.

The situation as reported by Digital Media Law looks like this

A British judge’s decision that a tweet by Sally Bercow (wife of the Speaker of the House of Commons, John Bercow) libeled Lord Robert Alistair McAlpine (former Deputy Chairman and Party Treasurer of the Conservative Party and an aide to Prime Minister Margaret Thatcher) shows — if anyone still had doubts — that tweets can indeed be libelous. In doing so, the ruling provides a good model for analyzing Twitter posts to determine whether they are defamatory.