Target Update: It’s Bad ……. Real Bad

target_logo_2702We reported the other day about the potential damage to Target’s reputation if the data breach that, at the time, was relatively unquantified got big.

Well, guess what? It’s real big. So big that post is serving more as a public service announcement by pointing you to an article on Mashable which examines the depth of the issue and the concern shoppers should have.

“We’re asking everyone who shopped at a Target location since Black Friday to monitor their credit card accounts and contact their banking establishments to see if there is any suspicious activity,” Molly Snyder, a Target spokesperson, told Mashable. “Anyone with a Target Red Card or a card from another bank should remain vigilant and keep checking their accounts for fraudulent activity.”

Worst Case Scenario: Target Experiences Data Theft During Holiday Season

target_logo_2702It is being reported that Target has been hacked exposing credit card numbers of shoppers starting on Black Friday. If there has ever been a reputation bruiser for a retailer, this is it.

KrebsonSecurity reports

Nationwide retail giant Target is investigating a data breach potentially involving millions of customer credit and debit card records, multiple reliable sources tell KrebsOnSecurity. The sources said the breach appears to have begun on or around Black Friday 2013 — by far the busiest shopping day the year.

According to sources at two different top 10 credit card issuers, the breach extends to nearly all Target locations nationwide, and involves the theft of data stored on the magnetic stripe of cards used at the stores.

I Know I’m Not Supposed to Laugh But …….

you-failed-take-a-long-walk-off-a-short-pier-thumbSocial media creates some pretty funny stories. This is one of the funnier ones, in my estimation.

Business Insider reports

Forget distracted driving — the new hazard may be distracted walking.

A Taiwanese tourist walking in Melbourne, Australia fell into the icy waters of Port Philip Bay after walking off a pier while checking her Facebook page on her phone, BBC News reports.

The woman, who was not identified, was rescued about 20 minutes later after a witness saw her and alerted police. She was found “floundering in the water” and police did not believe she knew how to swim, according to a statement from Victoria Police.

If you are walking around or driving or doing whatever and you are so distracted that you do something incredibly stupid (like walk off a pier) it’s time to reconsider your social media use.

Oh Goody! 2013 Search in Review from the Goog!

Every year at this time we get to look back at the year that was as it relates to what the masses were searching for. The list is usually a mix of relief (wow, people really did search about important stuff) and sheer exasperation (why the heck do people find that interesting?)

This year’s list delivers as well and covers the good (Nelson Mandela), the bad (North Korea) and the ugly (Boston Marathon) along with the “Are people really that stupid?!” (The Harlem Shake).

Check out this video so you can be up to date on what keeps us going in search which can be found at the Google blog along with the annual Year-End Zeitgeist.

Any reaction? Does this kind of year end wrap confirm some of your thinking? Better yet does it even mean anything to you personally? I’m curious to know.

Google Glass Finishes Year Strong – Wink, Wink

Google GlassI am not a Google Glass guy. May never be but if there is just one thing I have learned all these many years is that you should never say never.

For those of you who are part of the wearable Technorati and are looking for the next great thing maybe the updates to Google Glass that The Verge is reporting are for you.

Google is closing out 2013 in a big way for Google Glass users. December’s monthly software update adds several popular feature requests, including a new wink gesture for taking photos, full Hangouts support, and video uploading to YouTube. Google is also introducing a new way of securing Glass that it says is equivalent to a smartphone’s lock screen. Instead of entering a PIN (or pattern, as Android users are accustomed to), you can now choose to unlock Glass with a “secret Google handshake” that’s basically a sequence of taps and swipes.

Will There Be Hunger for Editable Tweets?

Twitter logo 6-12Twitter is rumored to be putting together a new feature that allows for tweets to be edited.

According to The Desk (you can take it for what it’s worth) three employees from Twitter have ‘leaked’ information about this feature which has Twitter execs excited.

Once a user publishes a tweet, an “edit” feature will be present for a limited amount of time (Twitter is still currently working out the length of time the feature would be available). The feature would allow a user to make “slight changes” to the contents of a tweet, such a removing a word, correcting a typo or adding one or two additional words.

To Be Effective With B2B Video, Tell a Good Story

Video can be a marketer’s best friend or worst enemy. Everyone is in agreement of the value of video. We are in a content crazy world (at least that’s what marketers believe although what type of content is delivered is often extremely questionable but that’s for another post) and that content machine needs to be fed.

The latest technique getting a lot of attention is the use of video. Video has been around since the beginning of the net but with the mobile experience becoming better and better there is a greater push for video than ever before.

Which brings us to just what is needed for effective video content delivery. Before I go any further I will add my two cents here by saying that having video that starts and blasts the audio before I want it to, is a fast track to me hating a product or brand. Yelling and screaming in the public square looks desperate rather than confident. Now back to our regularly scheduled information.

eMarketer reports about how B2B customers and prospects respond to video


Some insights from the eMarketer article