Facebook Offers More Control Over Information Shared Through Apps

It’s been just recently that Mark Zuckerberg of Facebook and Eric Schmidt of Google both gave their own versions of how the idea of privacy on the Internet was so 20th century. Facebook has faced the music of some serious backlash to their “everything is public stance and just in the past week there has been a considerable amount of controversy surrounding Google Buzz and its own privacy concerns. Google got the official word that they pushed the envelope just far enough to generate the first class action lawsuit about the service by some circling buzzard or a lawyer (Get it? Buzz-ard.)

Since Facebook has been under the microscope longer they are getting more advanced in their “return to privacy”. The Facebook blog announced yesterday that there are new controls that are much more granular as it relates to how you share information through Facebook applications.

75 Million Visitors to Twitter in January

Yup, this measurement from comScore of 75 million people visiting Twitter in January of this year does not take into account those accessing the service through third party apps. Isn’t it nice to get that out of the way right from the start?

Fresh off the news that in January Twitter served over 1.2 billion tweets there is little surprise in a growth chart that looks like this courtesy of TechCrunch and comScore

When you cut to the chase on this though, the question about Twitter has to be less about quantity and more about quality. As more and more of the mainstream begin to discover and possibly embrace Twitter (have you had any “I don’t get that Twitter thing at all” comments from people who are not like you?) the pure volume of visitors, users and tweets will continue to rise. What might not rise is the legitimate information that is in the cacophony of tweets. If it becomes harder and harder to mine and make sense of Twitter’s stream then it won’t matter how many people visit.

Microsoft’s Outlook As a Social Hub?

Many folks like to talk about how anything labeled a Microsoft web strategy is an oxymoron considering the company’s less than stellar track record in the online world. That doesn’t mean that they will stop trying though. In an apparent attempt to ensure that they are seen as relevant in the social space the software giant is bringing some new friends into its ubiquitous Outlook product. Those friends are Facebook, MySpace and Linkedin. While it appears that Facebook is virtually everywhere it is quite interesting to see MySpace making some positive news these days. From a pure business play LinkedIn makes sense.

Yahoo tells us a little more:

Microsoft Corp. is taking another step toward turning Outlook, its desktop e-mail program, into a hub for information from popular social networking sites such as Facebook and MySpace.

Google Gives SMB Market Something to Look Forward To

Whether it is here or on some of the other places that I write about SMB Internet marketing, I talk a lot about the plight of the SMB (small and medium business) with regard to online marketing. Despite the size of the market that the SMB represents it has always been under served.

There are a few basic reasons for this. Most SMB owners don’t have the resources whether they be money, knowledge or skilled employees that can carry out Internet marketing and social media campaigns. The biggest barrier in this marketplace is likely money because credit for the SMB is incredibly tight thus making it harder to pay for advertising and promotions as cash flow is suffering as well.

Kevin Smith and Southwest Airlines Are Not A Good Fit

You have probably heard or are somewhat aware of the Kevin Smith / Southwest Airlines dust up over the past few days. If you haven’t then you are missing an online reputation monitoring and management real life case study unfold right before your eyes.

The main player is screenwriter, film producer, and director Kevin Smith. Smith is famous for his movies Clerks, Dogma, Mallrats, Chasing Amy and Zack and Miri Make a Porno. If you have seen any of these movies you know where his sense of humor lies. Let’s just say it’s not family fare. His has developed a loyal following and that following has moved to Twitter where he has nearly 1.7 million followers. When you get to numbers like that and the person who has those numbers is a genuine influencer (not some spammer) there can be genuine power involved.

YouTube Video Makes FDIC Blink

Watching video clips is a very popular pastime in the US and the rest of the world. Hey, it sure beats getting outside and taking a walk in that nasty fresh air. As a result of our obsession with this media there is some opportunity to do some real harm to a reputation if a group decided to do so. One such instance has made the F.D.I.C (Federal Deposit Insurance Corporation) take action because they claim a video making the viral rounds is just plain false. Whether it is or not may not be enough to fix the damage.

The New York Times reports

Apps Are in the AIR

The battle rages on as to who may one day be the dominant player in the mobile world. Apple has jumped out to the early lead for sure with the iPhone, its App store and the mystique that is around the company and its products. But this is not a sprint by any means. This looks to be a marathon and the competition may make this closer than anyone may have thought just a few short years ago.

How’s this going to happen? Well, while I have no crystal ball I think that the announcement set for today at the Mobile World Conference in Barcelona, Spain will play a part in making this a much tighter race. TechCrunch reports