Google Book Settlement May Be Unsettling to Government

booksJust as Google is trying to secure friends in high places in the halls of Washington, DC it is hearing that its class action book settlement from October with various book publishing entities is getting the serious attention of anti-trust regulators. Good thing there are so many Googlers on the ground in the nation’s capital to try to douse this one, if they can. No one wants to be looked at as an evil big business these days trying to take advantage of free market opportunities. That’s bad for business.

According to the New York Times

The Justice Department has sent the requests, called civil investigative demands, to various parties, including Google, the Association of American Publishers, the Authors Guild and individual publishers, said Michael J. Boni, a partner at Boni & Zack, who represented the Authors Guild in negotiations with Google.

Twittersphere Ain’t What It Used to Be

twitter-birdA study was released today, conducted by inbound marketing company HubSpot, which looked at 4.5 million Twitter users over a nine month period. The data was gathered by their proprietary Twitter Grader tool and provides more confirmation of what we reported last week following a study conducted by a Harvard MBA candidate and assistant professor: As the tool as grown its usage has not in the same proportion.

What in the world does that mean, right? Of course if there are a gazillion people signing up for Twitter accounts and lawsuits being filed over impersonation accounts then it must be that all the world is atwitter with Twitter-itis, correct? HubSpot’s study shows that despite the top line growth in number of accounts the actual usage of Twitter may still rest with the technology crowd that claimed it as their own oh those many years ago (well actually around 3 years ago but in the Internet age that’s like a generation or two).

Number of Mobile Users Seeking Local Info Grows 51%

Maybe we are truly approaching the year of mobile. Maybe we’re not. Maybe we should just stop trying to label these things and stick to the facts. According to comScore you can add a piece of data to the mix that shows growth in the access of local information using mobile devices which will warm the hearts of app developers everywhere.

The 51% spike in users seeking to gather local information is broken out across the following platforms

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comScore’s senior VP Serge Matta comments

“Given the explosion in application stores and associated marketing efforts, along with the growth in mobile phones using faster data networks, it would not be surprising within the next six months to see the number of people using downloadable applications surpass SMS for the accessing of local information via mobile devices.”

Schmidt Says Google Looking to Buy Some Little Guys

google-logo1Google CEO Eric Schmidt told the Fox Business Network that Google is in the market to buy smaller technology players. For most this comes as no surprise. In fact, with all the cash that Google has it may be a surprise that there is not more buzz concerning acquisitions especially considering the favorable valuation environment that exists currently.

Reuters reports that the company has particular targets

Schmidt said, Google plans to focus on the cloud, mobile, and open source distribution of software in the next year.

Schmidt further clarified the philosophy

“We primarily look for technology. It’s a typical build versus buy. How long does it take us to build it with our engineers, versus there are already engineers in this other company that have built this thing.”

April Sees Rise in Video Use

deskcomputervideoIt seems that more people are watching video online these days. Maybe it’s the rise in unemployment where people are finding more ‘free time’ these days rather than having to be hassled with a job. Maybe it’s the folks at their desks trying to while away the time since there is no business being done? Maybe it’s the high quality of most video on the Internet? Maybe it’s the ‘job outsourcing” craze? Maybe I am being way too cynical?

Whatever it is, ClickZ reports that comScore’s Video Metrix service showed an Internet users watched 16.8 billion online videos in April of this year which is a 16% increase over March. Google itself increased 15% month over month for videos viewed on its properties led by YouTube. What is most striking is what Google is doing regarding market share of online video. It’s a show that is as impressive, if not more so, than their search engine dominance. Here’s the numbers

Are Local Businesses Moving Away from Search?

smallbizadvLocal search, much like mobile marketing, always seemed poised to ‘break out’ and experience the growth that so many predict. Whether it’s a real trend or just a result of our un-stimulated economic climate, local businesses that have tried paid search to attract new customers through the search engines like Google and Yahoo are not sticking with it. A report from Borrell Associates as covered in the Wall Street Journal suggests that churn and burn is as much a part of local search as is anything else.

A new study on local search advertising from research firm Borrell Associates finds that roughly 50% of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year. And the churn rate for businesses like Yodle, ReachLocal and LookSmart that purchase search ads on behalf of local advertisers is around 60%, according to the study, scheduled to be released Monday.

Twitter’s Stone Takes a Swing at LaRussa Case

larussa-twitterIf you want to take Twitter to court don’t expect them to roll over and play dead. It has been widely reported in various outlets like the Chicago Sun-Times and the Atlanta Journal Constitution that Twitter settled with Tony LaRussa, St. Louis Cardinals manager, over a Twitter impersonation account dust up. According to these sources Twitter paid legal fees to LaRussa and was even giving money to a LaRussa favorite charity, the Animal Rescue Foundation. Case closed, right?

Not so fast, says none other than Twitter co-founder Biz Stone on the Twitter blog from a June 6th post entitled “Not Playing Ball”. As you can guess from the title Stone is not going to sit back and let the rumor mill take this one. If the word is out that Twitter will settle on suits for this kind of activity (suing for the ‘damage’ caused by impersonation accounts) it could open a flood of ambulance chasing legal shenanigans that could cripple a company like Twitter. Stone writes