Google Analytics Adds Annotation Feature

Google Analytics is one of the most robust offerings by the search giant and it manages to fly under the radar a little bit. It has almost become ubiquitous for a large number of companies that are not prospects for other analytics packages like Omniture, Coremetrics, Webtrends etc. Many will even run it concurrently with these other players that have one distinct and major difference compared to Google’s offering: they cost money.

Now, many people rail against the amount of data that Google has at its disposal as a result of their analytics offering (formerly Urchin). That’s fine and is great fodder for the Google conspiracy theory set, which is a pretty active community. On the street level though it is hard (read: impossible) to find a more robust offering that is free (another bone of contention for Google haters so go ahead and let’er rip).

AT&T’s Struggles With Reputation Continue

You don’t have to look very far, especially in the online space, to find a disgruntled AT&T wireless customer. If you would like to increase your likelihood of finding a seething AT&T wireless customer just ask around in New York and San Francisco for iPhone users. This, in and of itself, is not news. As a result though, AT&T faces reputation issues that are extending beyond the initial complaints about service. As the company struggles to maintain some positive buzz it is running headlong into the ‘perception is reality’ of today’s world.

When there are article headlines on CNNMoney.com like this one, “AT&T: The Most Hated Company in iPhone Land”, it’s hard to not cringe no matter how you feel about the company, its service or anything else. One thing that the article does point out is that AT&T may be a victim of its own iPhone success.

Pepsi Decides to Use the NFL a Different Way

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts some of the largest viewing audiences in the history of television.

So what is Pepsi saying with this move? It’s more like a question they are asking the NFL and the advertising world that has made such a big fuss over Super Bowl ads for years: Where’s the value? Not to worry about the NFL though because they are still getting Pepsi-bucks……just not in a big chunk for the big game. Compete tells a little more

Facebook Receives News of A Merry Christmas Indeed

While most of us in the Internet marketing “industry” were all aghast at the Facebook privacy problem of ’09, the rest of the world could have cared less. You know those people, right? The ones who don’t live and breathe this stuff to the point that all perspective is lost? These are the ‘everyday’ Facebook users who don’t give a rip about Mark Zuckerberg and the continued search for 7,000 people who care enough to impact any policy changes with the social media giant.

So those regular folks pushed Facebook to a point where it had never been before: the number one site during the Christmas holiday. ReadWriteWeb tells us

As Advertising Evolves Google Talks About Barbie

Advertising is morphing and evolving at a rapid pace. That pace still hasn’t moved the online space too far down its own evolutionary road yet. That is at least according to Nikesh Arora, president of Google’s sales operations. In an interview with the Financial Times he gave some insight into how the online advertising world is shaping up and the role that Google intends to play in it.

Oh, the reference to Barbie? Here is how Mr. Arora sees the current state of online advertising when he compares it to the history of advertising as a whole.

Google Still A Distant Second To Baidu in China

When the world looks at areas where the pure numbers are pretty staggering it’s the sheer size and potential of the Chinese market. Let’s face it there are a lot of Chinese folks. So it would only be natural that Google would like a piece of that pie. What is not normal though is the fact that Google is second fiddle by a considerable margin to Baidu, which is acting like the Chinese version of Google in its homeland.

CNNMoney.com reports that Baidu is pretty much putting it to Google. As one should expect though it is probably not wise to count Google out on this one.

Search Neutrality?

As expected it looks like this week may be a bit light in the news department. That’s fine. Everyone needs a break from time to time. So as I am looking around this morning I come across an op-ed piece in the New York Times that is written by Adam Raff, a co-founder of Foundem, an Internet technology company.

From what I can gather, Mr. Raff is upset that his site was banned from Google’s index. There is no explanation as to why this happened so I am not going to assume anything although an article from eConsultancy looks at his plight and we get some insight as to why Google is so ‘mean’ to him. As a result, Mr. Raff contends that Google simply is too powerful and that the government should be considering a ‘search neutrality’ platform that falls in line with the ‘net neutrality’ platform. Here is a bit of his concern: