With all the talk of social media this and social media that, it’s hard not to feel some pressure to be involved in some way or another. That is unless, of course, you are one of the CEO of some of the biggest companies in the world, as TechCrunch reports on a survey conducted by UBERCEO. Apparently the Top 100 companies of the Fortune 500 have CEO’s that are not getting in the game. Considering some of the press these guys and gals get these days that may be a good idea.

The highlights

• Only two CEOs have Twitter accounts.
• 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
• 81% of CEOs don’t have a personal Facebook page.

In the Google, Facebook and Twitter swirl of news and rumors that we all tend to concentrate there is that other guy, MySpace, that is still lurking about. Unfortunately, as news is coming out that there are layoffs and office closings on the international front, it may be appropriate to say that MySpace is limping about.

MySpace has already trimmed its domestic operations so this move comes as little surprise. TechCrunch UK is reporting this update and has the internal e-mail that was sent to employees regarding the move. (Note to self, nothing – repeat nothing – is private for a company anymore) Here are some highlights.

From: Owen Van Natta
Subject: IMPORTANT: PROPOSED INTERNATIONAL RESTRUCTURE
Importance: High

Everyone,

With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks. This is coming from Biz Stone himself but when it comes to the details, well, let’s just say they fall well short of the 140 character limit.

“The idea is if they are getting value out of Twitter then we could add more value to what they are doing and we could get some revenue,” Twitter co-founder Biz Stone said in an interview today. “We think we’ll get to something this year, however simple, that shows we’re making some money.” He declined to give sales estimates for this year.

Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there. It seems that there have been some troubles with click fraud for the past month or so which as TechCrunch reports, has set off some heated discussion of Facebook and its inability to tell advertisers “what’s on their mind.”

As initially reported yesterday there were click fraud complaints that up to 100% of clicks were fraudulent. While click fraud is nothing new to pay per click advertisers this was a bit different. Many Facebook advertisers were getting charged for clicks that simply never happened. In ‘traditional’ click fraud (if there is such a thing) the clicks are seen by advertisers but they are ID’d as not legitimate sources thus labeling them fraudulent. Facebook advertisers just were getting charged and there were no clicks.

How about a nice ‘feel good’ story to take you into the weekend? The news in the Internet marketing industry has been focused on negative numbers, downturns and dire forecasts for quite a while now. Personally, I get a little worn out by it. It’s good to be reminded, however, of just how potentially life altering (a little hyperbole never hurt anyone) the use of social media can be. Staples, one of the best known brands for those with school age children, is using its name via Facebook to do some good for kids who may not have the means to even have decent school supplies.