You know how marketers will burn unused budget before the end of the year, so they don’t lose it next year? Apparently Google must have some end of the year M & A funds lying around to spend. The word is that they are ready to acquire the local business review site Yelp for a tidy sum. What a way to end the year.
Google and Yelp are in advanced acquisition negotiations, we’ve confirmed from multiple sources. And while the deal isn’t done, we’ve heard that it’s very likely to close. The price is supposedly at least $500 million.