Internet Fraud is Internet Fraud, Right?

fraudAs online marketers most are concerned about click fraud. The endless battle to make sure that when you are buying a click it’s a real click and not something else. Marketers lose sleep over this every night but ht economy may have created a whole other category of fraud called “friendly fraud”.

First, I am not sure where we are headed when we can call fraud “friendly fraud” like we find in an article over at the Wall Street Journal. Sounds too much like “friendly fire” and there is nothing friendly about that. So what exactly is it? According to the article

Online merchants are fighting a surge in so-called friendly fraud, as more consumers try to get out of paying for their Internet purchases in the recession.

Social Media Is Important to Everyone – Not!

Ok, we have turned a corner. We are on the other side of a holiday weekend. The unofficial start of summer has come and gone. social-media-collageMany people have walked away from their computers for a few days and have actually continued to breathe. Many are coming back refreshed. And, in the case of Gene Marks over at BusinessWeek, coming off the weekend with a contrarian’s view to social media especially as it relates to small business.

What, you say? Someone who doesn’t think that social media will solve our communication issues, global warming and provide world peace? How dare he speak up and say something against the 140 character world makeover that is revolutionizing how we communicate? Here’s his points and, as always, your response, pro or con, is welcome.

Google Maps Updates Just in Time for Holiday!

If you are traveling for the long weekend you can use Google Maps in a new and improved way. The team at Google is announcing additional features to go along with their cool new logos. This is surely a watershed day in Google’s history.

Ok, so it’s not exactly a banner news day but at least this update has some practical value. Here’s what happens. Google maps will now show a main route when you request directions but will also show available alternate routes for you to consider. They appear under a suggested routes option that you can move between to get the details on the trip. It’s actually pretty cool.

Below is the example given on the LatLong blog

goole-map-update

So how do they do it?

Twitter’s ‘Post Oprah’ Reality

An article over at CNN Money ran the headline “Oprah’s Skypefest draws backlash” while the page title included Twitter as well so I decided oprahto take a look. Now honestly, outside of my mom, I don’t know anyone that is part of “Oprah Nation” and I like it that way. It’s the numbers attached to her every move that are at once intriguing and disturbing. Now with her supposed love affair with social media, marketers have to at least keep an eye out to see what happens through this highly influential channel.

Well, according to the article, if you are Twitter, the initial press was pretty cool but as Oprah’s first tweet of

“HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”

Yahoo Wants to be on the Social Networking Boat

For Yahoo it appears as if the good ship “Search Business” has left the dock and Yahoo is just waving as it goes yahoo-logomerrily off into the horizon. In other words, they missed the boat. We all pretty much know and accept that. Well, according to The Business Insider there is talk at Yahoo that they better get on the USS Social Networking vessel before it sets sail for good as well.

Is all the water and ship imagery making you a little nauseous? Imagine how the people at Yahoo have felt considering the rough ride they have had for quite some time now. In an effort to settle down and actually put together a strategy it appears as if social networking will be the focus moving forward. Yahoo’s CTO Ari Balogh stated yesterday that it could happen in a number of ways and untying the purse strings is one of them.

Google Debates Beta Status of Big Offerings

It is curious that the most recognizable brand in the world, Google, seems to be afraid to truly step out into the gmail-logoreal world in many instances. As pointed out by Michael Arrington at Tech Crunch, 4 out of the 5 core Google apps offerings are still in Beta. The very recognizable names are Gmail, Google Docs, Google Talk and Google Calendar with Google sites being the only one that does not carry the Beta label.

Facebook IPO! (in a few years……maybe)

facebook-logoWith all the Facebook investment and valuation talk swirling about, I stated yesterday that if Facebook was going to do an IPO then that would be news. Well, that ‘announcement’ is not imminent according to Facebook CEO Mark Zuckerberg as he addressed the Reuters Global Technology Summit.

Zuckerberg’s comments really didn’t add any fuel to the fire or speculation about investment in the company. In fact, he made sure that it was clear that all of the talk right now is just that; talk. Reuters reports:

The 25-year-old co-founder of Facebook said he is always open to partnerships and investments, but stressed that Facebook can achieve its business goals with its current financial base — despite numerous media reports that it has had talks on a new round of funding with various investors.