As online marketers most are concerned about click fraud. The endless battle to make sure that when you are buying a click it’s a real click and not something else. Marketers lose sleep over this every night but ht economy may have created a whole other category of fraud called “friendly fraud”.
First, I am not sure where we are headed when we can call fraud “friendly fraud” like we find in an article over at the Wall Street Journal. Sounds too much like “friendly fire” and there is nothing friendly about that. So what exactly is it? According to the article
Online merchants are fighting a surge in so-called friendly fraud, as more consumers try to get out of paying for their Internet purchases in the recession.


Many people have walked away from their computers for a few days and have actually continued to breathe. Many are coming back refreshed. And, in the case of 
to take a look. Now honestly, outside of my mom, I don’t know anyone that is part of “Oprah Nation” and I like it that way. It’s the numbers attached to her every move that are at once intriguing and disturbing. Now with her supposed love affair with social media, marketers have to at least keep an eye out to see what happens through this highly influential channel.
merrily off into the horizon. In other words, they missed the boat. We all pretty much know and accept that. Well,
real world in many instances.
With all the F







