For regular Pilgrim readers you know that I pay attention to the Wall Street Journal. I suspect many of you do as well. In today’s Editor & Publisher we get a peak into what the WSJ is doing to keep their editorial folks ‘in check’ when it comes to social media and their work.

Staffers at The Wall Street Journal on Tuesday were given a newly compiled list of rules for “professional conduct,” which included a lengthy guide for use of online outlets, noting cautions for activities on social networking sites.

In an e-mail to employees, Deputy Managing Editor Alix Freedman wrote, “We’ve pulled together into one document the policies that guide appropriate professional conduct for all of us in the News Departments of the Journal, Newswires and MarketWatch. Many of these will be familiar.”

While we barely have a presidential election that felt like it was never going to end in the rear view mirror, politics are always cooking in the background. Based on the past success of some efforts to more accurately target issue oriented voters and their web habits a new ad network, Resonate Networks, is getting some attention. The New York Times tells the story of an a mix of party strategists from both sides of the fence have joined forces to start this company. Politics certainly makes strange bedfellows as the saying goes but apparently so does a business venture that can generate some cash.

The lineup of founders and investors shows that money spends the same on whatever side of an issue you may be on.