Madison Avenue Sees Slight Uptick in Ad Spend for 2010

DollarsWhile it is important to try to see what lies ahead in the advertising industry it is also important to watch exactly who is reading the tea leaves. On Tuesday some of the heavy hitter from the agency world predicted slight increases in spending on advertising in 2010 and did not see returns to 2007 levels until as late as 2012 (an election year, hmmmmm).

The New York Times reports on the meeting that these predictions were unveiled.

The predictions were made during a panel event at the second day of the 37th Global Media and Communications Conference, sponsored by UBS. The conference, in Midtown Manhattan, typically assembles executives from media agencies to offer forecasts for ad spending in the year — and years — ahead.

Social Media Darling Dell Updates Numbers

Dell logoIf you have spent any time around the social media circles discussing business success stories you have heard a lot about Dell. In fact, you have probably heard so much about Dell that you know that the have claimed to have generated around $3 million in sales through their Twitter efforts. Of course, this is of interest because measuring success in social media is one of the most important topics that the industry can take on.

Well, now Dell has updated their data so it’s time to spruce up those decks touting Dell’s social media success. Bloomberg reports

Dell Inc., relying on social- networking sites to drum up sales of personal computers, said its promotions on Twitter have helped generate more than $6.5 million in orders for PCs, accessories and software.

Even More Google Updates

Google CrownGoogle sure knows how to make an announcement. In the past 48 hours or so there have been updates to how personalization of search occurs, the unveiling of several new real-time / social / mobile features but that isn’t all the Google has decided to unleash on the market.

Yesterday’s event at the Computer History Museum was the site of the real-time search announcement that pretty much took the wind out of the sails (and sales?) of other competitors’ efforts to beat Google to the real-time punch. Honestly that would have been enough to have everyone reminded of who the big dog is in the search marketing house but Google didn’t stop there. ReadWriteWeb covered the event and tells us of 5 more areas that Google announced innovations including some Android specific apps that are pretty cool. Looks like everyone including Apple has been put on warning.

Google Announces New Offerings in Real-Time, Mobile and Social Search

google-logoWhile Google’s CEO is experimenting with the wonders of Twitter (which by the way has been switched to @ericschmidt and has over 10k followers so adjust accordingly) the mothership, Google, is announcing some new search additions that are, well, timely.

Today Google made the announcements from the Computer History Museum in Mountain view. The official Google blog tells us Be sure to check out the video there as well.

First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Google Search Gets Personal With Everyone

Personalization of search results has long been a point of great interest and contention in the search world. The battle has raged on, particularly regarding Google’s personalization efforts, about privacy for the Google user and how it will affect the search engine optimization industry.

One of the ways that Google’s personalization efforts have been ‘limited’ is that the only people that have any personalization measures applied to them were those who were logged into their Google account. That was the case at least until last Friday when Google announced that their personalization efforts now apply to everyone regardless of whether you have a Google account or not.

cnet reports

If You Can’t Buy’em, Join’em

Twitter iconIt wasn’t too long ago actually that Eric Schmidt was referring to Twitter in terms that were less than flattering by saying the micro-blogging service was a ‘poor man’s e-mail.” As with anything in the Internet industry space just give it 6 months or so and there will be some sort of about face or make up or whatever.

So where are Google and Twitter nowadays? Well, let’s see. There was the “Google is Going to Buy Twitter” phase. Then there was the Google deal for Twitter’s feed reality. Now, all is well between the two ‘frienemies’ as Eric Schmidt appears to have opened his very own Twitter account at ‘eschmidt0’. Oh happy day.

TechCrunch shared this info from the weekend.

Twitter Mobile Gets a New Look

twitter-logoI admit, I am coming at this one a little uneducated. You see I never used the Twitter mobile site until today when I even considered that it existed. With the third party apps available I just don’t think about Twitter as the place to ‘micro-blog’ but rather the act of ‘micro-blogging’. I suspect that will make sense to some and for those who get it maybe you should be just a little worried.

Back to the important news at hand. The new Twitter mobile site preview was touted today on the Twitter blog . Leland of Twitter tells us