Social Networks – More ‘She Said’ Than ‘He Said’

He Said She SaidWe are all aware that social networks, social marketing, social media and just plan old being social are the new wave regarding the Internet and its magical powers to make the world a better place for all. As we move further along in the life cycle of this still relatively new phenomenon (OK, all of you folks who have ‘been doing this for years’ can huff and puff at this point) there will be more opportunity to slice and dice the nature of the social network and the networkers that inhabit them. The folks over at Pingdom have taken a stab at looking at the gender breakdown of this group and found that women rule. Kinda.

  • 84% (16 out of 19) of the sites have more female than male users.

Online Spending Up Year Over Year for Black Friday

Black FridayLet’s face it this holiday season is a pivotal one for all of us from a macro point of view. While many retailers will be focused on their individual bottom lines it will be important to look at how this whole ‘first weekend’ of the holiday shopping season plays out from start to finish with the latest entry, Cyber Monday, happening as you read this.

First the good news. Online sales for Black Friday were up 11% over last year according to comScore and the rest of November was an improvement over the prior year. Let’s remember, though, that last year’s holiday season was on the heels of “Bailout 1” and waiting for a new president to be inaugurated. In other words, last year sucked so any improvement over those numbers needs to be tempered.

These Are NOT Your Grandfather’s Google Search Ads

google-logo1News flash! Google makes a lot of cash on paid search ads. Phew. I couldn’t keep that ‘news’ in any longer. We are so used to that element of Google and the online space that it is really just viewed as a fact of life and not much else thought is given to it unless you are a PPC ‘guru’ (fyi – if you actually use that terminology to describe yourself (others doing it TO you doesn’t count) just know that people laugh at you behind your back). You buy the ads, people click on them and then you try to figure out if they bought something as a result.

Options for Newspapers in the New Media World Order

Newspapers CollageI have spent a considerable amount of time in the past year watching the decline and fall of the newspaper empire. At times I have had a ‘you get what you pay for’ take on the situation while at others I find it sad that an important industry is in a rapid downward spiral. Now add to the mix the musings / rantings of Rupert Murdoch and his thought that he can revive his industry through his proposed tactics and you are close to a three ring circus with all clowns and no ringmaster.

LA Times Social Media Guidelines Lead to Much More

LA TimesThe LA Times has updated their social media guidelines for their journalists and there is the usual ruckus about everyone being too restrictive. Originally written in March of this year the update makes sense since the 8 months or so that have passed since the first take is like a lifetime in the social media world. In fact, the real story here may be that the LA Times hasn’t taken a ‘set it and forget it’ approach to their social media guidelines so please take note everybody.

Ich bin ein Googler!

GA ShotAt one point in time US President John F. Kennedy triumphantly declared “Ich bin ein Berliner!” in a speech to the German people. Now the debate rages on as to whether the president proclaimed he was a Berlin citizen or a donut but that’s for another blog. Today though we learn from TechCrunch Europe that Eric Schmidt from Google may need to head to Deutschland to proclaim that he is one of the good guys as there are calls to ban Google Analytics from sites with a .de extension.

Several federal and regional government officials in Germany are trying to put a ban on Google Analytics, the search giant’s free software product that allows website owners and publishers to get detailed statistics about the number, whereabouts and search behavior of their visitors (and much more).

Twitter, IPO and Advertising

Twitter Bird GoofyBiz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue.

Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how most of the rest of the planet is struggling. Reuters reports

Twitter, the social internet firm that tracks trends through individuals’ updates of events around them, may eventually go to the stock market for funding if necessary, its co-founder Biz Stone said.