While we barely have a presidential election that felt like it was never going to end in the rear view mirror, politics are always cooking in the background. Based on the past success of some efforts to more accurately target issue oriented voters and their web habits a new ad network, Resonate Networks, is getting some attention. The New York Times tells the story of an a mix of party strategists from both sides of the fence have joined forces to start this company. Politics certainly makes strange bedfellows as the saying goes but apparently so does a business venture that can generate some cash.
The lineup of founders and investors shows that money spends the same on whatever side of an issue you may be on.