This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers.
The data below shows the whole picture
Traditional marketing avenues continue to take punishment in ways never seen before. Of course, we all know about newspapers and the trouble they are having. Now, it’s time for another stalwart of traditional small and medium business advertising, the Yellow Pages, to take more of a beating.
Amidst news stories about Microsoft actually making search inroads and the “Tastes Great / Less Filling!” wars between Facebook and Twitter is the reality that the old guard is struggling to hold on. Late last week, R.H. Donnelly Corp., a major yellow pages publisher, filed for Chapter 11 bankruptcy protection so it can get out from under a $10 billion (that’s right, with a B) debt load. The Wall Street Journal reports
The New York Times is 
reporting that Google’s head of global public policy, Andrew McLaughlin, is headed to Washington, DC to join the Obama administration. Considering CEO Eric Schmidt’s position on PCAST (President’s Council of Advisors on Science and Technology) some are wondering if there isn’t a tether attached to the Google Mothership in Mountain View that might raise some eyebrows.
The Times reports
Mr. McLaughlin will be deputy chief technology officer, reporting to Aneesh Chopra, the chief technology officer, who was previously Virginia’s secretary of technology, said these people, who agreed to speak only if their names were not used because Mr. McLaughlin’s appointment had not been announced.
Mr. McLaughlin’s move is likely to renew concerns among some Google rivals and public policy groups about Google’s growing clout in Washington.
Having spent the last few days in Dallas I am ready to go home. Don’t get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs’ Chris Brogan was great. Here’s why I need to get out, though. You see, I am a New York Giants fan. Although I only told one person on my entire trip of this fact, I suspect that Dallas Cowboys fans have some powerful social network that is at work behind the scenes. They know I am a Giants fan and they don’t like it. My plane can’t get off the ground fast enough. It’s not safe here for people like me.
You have to give Facebook credit. They get in the news more a lot. Maybe it’s investment. Maybe it’s a look at their numbers. Maybe it’s someone on the executive team has a hang nail. You name it they are there.
That’s why this news seemed more interesting than just the usual talk. TechCrunch reports that Facebook has announced the 20 winners of a competition to be included in a program to help them develop their platforms with a combination of money and other benefits.
Twenty companies, which include two nonprofits, will take part in a program headed by Founders Fund’s Dave McClure, and will have the chance to work with Facebook engineers and a range of Silicon Valley veterans. Facebook intends to keep us posted on the startups’ progress throughout the session, and will be holding a demo day at the end of the summer to help expose the companies to investors and press.
Question for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.
So what the heck does this have to do with Facebook you ask? In an article at MediaPost it appears that Facebook may be having their own trouble with the number 55. For them, however, it’s not about a speed limit but rather the shift in demographics in a direction that Facebook is not too familiar with which is down.
It was only a matter of time before something like this would happen. Social media in the hands of most people is harmless. A marketing agency in New South Wales, Australia is about to enter the pantheon of social media for an ‘experiment’ it conducted. Of course, most who reach this status are put there for their contribution to moving the medium forward. The agency, Mentally Friendly (Mentally Absent might be more apropos) is being immortalized, however, for all the wrong reasons.
Over at cnet’s Technically Incorrect column we are given an outline of the activity of this group
Mentally Friendly (because mental friends really are the best) decided to set up a Twitter account in the name of the New South Wales police. Which was an interesting thing to do, save for the fact that an increasingly large number of people thought it really was written by the New South Wales police.
by 
