Aol.

I wanted to put the new rendering of the once iconic brand of America Online (AOL) as the headline just to see how it looks. It looks….weird. Below are some of the pictures from All Things Digital of how this new look will happen for the Aol. once it is officially cast overboard by the Time Warner mother ship. OK, so thrown overboard is bit harsh. How about pushed out the door with a resounding “Don’t let the door hit ya in the a#$ on the way out”?

AOL-logos-1024x757

My thoughts on the logo? I don’t get it. Why do you now go lower case with a period? I suppose it’s to help you see the new AOL (sorry Aol. or do I have to wait for the cord to be cut? I’m confused.) Fortunately, Aol. Ceo.Tim Armstrong will clear it up for us.

Woman Loses Benefits, In Part, Due to Facebook

facebook-logoSo I had to open my big mouth on my previous post today and say that Facebook is keeping its nose clean with regard to news as of late. I guess it still is despite this particular incident that happened to a woman living in our neighbor to the north, Canada.

You remember Canada. The place where Facebook had to adhere to their privacy policies for threat of shutting them down? Well, I wonder how that privacy deal is working out because it looks like companies working on Canadian soil may need a lesson in privacy. The CBC reports

A Quebec woman on long-term sick leave is fighting to have her benefits reinstated after her employer’s insurance company cut them, she says, because of photos posted on Facebook.

Facebook Is a Video Powerhouse As Well

Facebook IconFacebook just keeps chuggin’ along doesn’t it? While everyone talks about the latest in this or that, the next greatest innovation in the next greatest thing since sliced bread and all the other fixings that go with Internet marketing and social media hype Facebook just gets results.

Sure there are the occasional misfires on how they handle making changes in policies but in the end there is little or no effect on a few pretty important factors: the number of people actively using the tool AND the increasing number of people coming on board.

One of the results of this continued growth and maturation is the fact that Facebook is now the third most popular place to view video on the web as reported by cnet based on the latest Nielsen VideoCensus numbers. Considering how much video is ingested by Internet users, that is saying something that is actually pretty astounding. Here’s a pretty chart for you

AOL Asking 2,500 Employees to Fall on Their Sword

AOL logoWhile I just read this over at All Things Digital I am still scratching my head (which means I am typing with just one hand, so if this reads slow you’ll know why). AOL tends to be in the news in the past year or so more about whether the business will survive and how will it look when it is pushed out of the Time Warner nest officially in December. Why today would be any different I don’t know but the news from AOL is how they are asking for 2,500, or one third of their work force, to volunteer for a layoff.

AOL, which has already told investors that it will spend up to $200 million firing a good chunk of its staff, has now told its employees. It is looking for “up to 2,500 volunteers,” CEO Tim Armstrong told his staff today. That’s a third of the company’s payroll.

Google Addressing Site Hierarchies in SERPs

google-logo1While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days. Well, that brings us to today right? So keep an eye out for the latest update that Google has put into play to try to make their flagship offering, their search engine, better. After all there may come a day when some ‘competitors’ may need to join forces and actually challenge Google search supremacy (oh that’s right that’s already happening).

Google’s blog tells us

Microsoft to Google in Less Than Two Weeks

Welcome MatIn an admittedly slow news day it is noteworthy to tell you that earlier in the week Google made a strategic hire if for no other reason than the hire was just at Microsoft less than two weeks ago.

Don Dodge was Microsoft’s “Ambassador to Start Ups” according to Michael Arrington at TechCrunch. We say ‘was’ because Dodge was laid off by Microsoft earlier this month. Check out Arrington’s interview with Dodge here. I honestly didn’t think that people at this level or with this title got ‘laid off’. I thought that was reserved for the rank and file folks and the sales team. Guess you learn something new every day, right?

Facebook and the 7,000

Facebook is updating its Privacy Policy. They did it the Facebook way, which is great PR. The company looks like it is taking care of business because it can say things like on their blog like

On Nov. 5, we wrapped up a week-long notice and comment period for a proposed revision to our privacy policy. This was a continuation of our ongoing effort to run Facebook in an open and transparent way. The goals of the revised policy were to make it more accessible and easier to understand.

Excellent buzzwords in there like open and transparent. In reality maybe they are trying to do that but how hard are they trying and in the end, does it even matter?