Not to ‘dog pile’ on an industry and a company, in particular, that is obviously struggling, it is important to keep track of where traditional media buys (newspapers, magazines, TV etc) are heading. It’s important to see where the balance may occur between online and traditional as well as a barometer on the economic environment we all are living with but seemingly saying less about these days.
Conde Nast has already cut four titles this year which sent a shiver down the spine of the magazine industry as a whole. Now, as the company reports on its 2009 ad page sales it becomes obvious why that kind of move may have been the only choice. The New York Times reports