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In the recent past Yelp has ruffled some feathers about business practices that appeared to be, well, 
questionable at best. It had to do with the possible sale of the ability to remove negative reviews from a business’ profile on the local review service.
In a move toward a more even approach (read not considered extortion) Yelp is now allowing business owners to publicly refute the negative reviews that are posted on the site. Starting next week the previously one sided approach to business reviews will balance out a bit more, reports the New York Times.
“Business owners for years now have been asking for more and more voice on the site,” said Geoff Donaker, Yelp’s chief operating officer. “As long as it’s done in a respectable way, it’s good for the consumer and good for the business owner.”
learning curve. Social media is about communication first and foremost but it is literally changing the rules of communication for some traditional organizations and in this case it’s the NCAA.
claim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts. Not bad for an investment involving employee time and probably little working capital As would be expected, other companies are now jumping on the bandwagon to provide an avenue of service that was for the most part unattainable in the very recent past.
are doing to try to harness the large number of visitors it gets on a monthly basis to its disparate properties. These properties often work well on their own but don’t play well with other Yahoo properties and are in effect islands unto themselves.
