In the recent past Yelp has ruffled some feathers about business practices that appeared to be, well, questionable at best. It had to do with the possible sale of the ability to remove negative reviews from a business’ profile on the local review service.
In a move toward a more even approach (read not considered extortion) Yelp is now allowing business owners to publicly refute the negative reviews that are posted on the site. Starting next week the previously one sided approach to business reviews will balance out a bit more, reports the New York Times.
“Business owners for years now have been asking for more and more voice on the site,” said Geoff Donaker, Yelp’s chief operating officer. “As long as it’s done in a respectable way, it’s good for the consumer and good for the business owner.”