Continuing to make sure that everyone knows that whatever Google does in the online world is for the greater good, the company has announced its DoubleClick Ad Exchange on the Official Google Blog. Neal Mohan, Vice President of Product Management posts the explanation of how Google is going to make the online advertising world better for everyone (how neighborly of them ) and in the process continue to make the world a better place to live and do business.
The post gives a significant run-up to the overview of the new service. By likening the current display ad inventory situation to having planes flying with a lot of empty seats (I used to love that! I’ll take those three seats for sprawl any day) Mohan makes sure we know that the space is crying for a service like the Double Click Ad Exchange. Here’s the gist of it