Remember not so long ago when Rupert Murdoch was espousing the future of paid content? It is unavoidable was the cry but there has been not much said since. That is, until Barry Diller stated his version of the story at the Goldman Communacopia conference as reported by the Business Insider. Diller has never been one to pull punches so his assessment of the situation comes as no surprise.
He says “people will pay for things” on the Web and anyone that’s worried about upsetting the Internet community is a fool.
If you look back just eight years, says Diller, you’d see everyone writing off the music business as dead and gone, since all music was going to be free, illegal downloads. Now there’s iTunes a good business with smart pricing, and billions in revenue.