Adobe is now moving into another area of the Internet space with its purchase of web analytics company Omniture. Adobe’s suite of products is well known but has been losing its traction over the recent past. In the Internet world, Adobe is probably best known for it’s anti-search product Flash that has been a favorite of web designers and the bane of the SEO’s existence for quite some time.
CNN Money tells us that analysts weren’t too thrilled with this deal
Trip Chowdhry, managing director of equity research at Global Equities Research, agreed that the acquisition is a “smart move” on Adobe’s part because it may help offset declining revenues from the company’s Creative Suite of software. However, he believes Adobe overpaid for Omniture because the company is losing market share to rival Google Analytics.