Sometimes you just have to shake your head and wonder what in the world people are thinking. Then you wonder that maybe you’re not fully aware of all the details and there had to be a good reason to do something. Then you shake your head again and ask what the heck ARE they thinking?
Case in point is the announcement of the closing of Microsoft’s adCenter Analytics. I first came across a quick blurb on Search Engine Watch that linked to the Microsoft adCenter Analytics blog. While we all know that the term ‘Microsoft search’ is possibly an oxymoron does it mean that they have to keep painting a target on themselves for further ridicule? If they are serious about competing in that space (which maybe they just aren’t) it doesn’t seem too prudent to take away your ability to track results of ad campaigns in the same manner that the king of the paid search hill, Google, does…..does it?