Social Media Gives Execs the Willies

ScaredThe Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being represented in the social media world (49%). Legitimate concerns for sure but it is probably high time that executives stop wringing their hands about this stuff and just jump in with the rest of the sharks people.

About the study itself

NYT iPhone App Gets New Intrusive Ads! Woo-hoo!

NYT iPhone App AdsWe all know the newspaper industry is taking it on the chin as of late. It probably will be for the foreseeable future as well. As a side note, in my local paper (Raleigh’s News & Observer) this weekend, one staff writer went so far as to write about an ailment he has and how if he loses his job at the paper he may not get any insurance. Nice move in making sure he is one of the last to go. So times are bad at the papers, we know that.

Attention Engineers: Facebook is Hiring!

Facebook IconWhile we continue to slog our way through the economy (is it getting better, staying the same or worse?) there are a few companies that are defying the general downward trends. Apple’s iPhone has let them weather the storm quite nicely. Apparently, Facebook is doing quite fine as well. In fact, they appear to be in a position to take full advantage of the talent pool that exists in the current marketplace (and one would suspect have some serious salary leverage as well).

Bloomberg.com reports that Facebook’s CEO Mark Zuckerberg isn’t too concerned about how people are struggling. He’s just happy he’s on the right end of this economy

Facebook Inc. plans to expand its staff by as much as 50 percent this year as it benefits from a surplus of engineers amid the recession, Chief Executive Officer Mark Zuckerberg said.

Twitter to Go Commercial with Commercial Accounts

Twitter iconSince Twitter is getting itself back in the industry news with trademark travesties, DDoS attacks and some sideways competitive compliments it makes sense that the conversation turn to the R word: revenue.

No matter how much news Twitter generates the focus always returns to, and rightly so, how they plan to make money with the service. One of the options that are being discussed over at Digital Beat in an interview with none other than Biz Stone is the introduction of commercial level accounts that companies would – hold on to your seat here – pay for.

Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. After that, the company might move into building business-oriented application programming interfaces, creating a “commercial layer” over the social network.

Twitter Works to Improve Location ID Service

Twitter Bird GoofyAccording to a post on the Twitter blog there is some new activity around location capabilities of the service. At this point, the location information offered within the Twitter tool itself and the data that is supplied through an API, is spotty at best. Anytime you leave the data generation duties to the end user you have to expect that there may be some ‘inconsistencies’ and just plain bad data. While this does not happen across the board the risk does exist for a real GIGO (garbage in, garbage out) scenario.

Never fear, though, Biz is here! If you have any angst or concerns about Twitter not moving forward or living up to its hype, co-founder Biz Stone will fill you in on the Twitter blog. When Biz speaks, tweeters listen. Here’s some of what he had to say about new efforts underway to make the location options of Twitter better.

Video Ads in Your Printed Magazine

Entertainment WeeklyIn a move that can be considered either brilliant or desperate at the same time, readers of Entertainment Weekly magazine (you know the one that has paper and that ink stuff ) will get an actual video ad in their magazine. This isn’t the Daily Prophet that Harry Potter and his ilk read but it is something that at least makes you take notice.

The Financial Times reports on a collaborative effort between Pepsi and CBS

The willingness to spend on such a promotion highlights the radical means marketers are employing to reach consumers at a time when a growing number of people are using new technologies such as digital video recorders to avoid ads.

Must …. Watch …. More …. YouTube …. Videos….

youtube-logoAre you a YouTube junkie? Apparently there are a lot of them out there. According to a Wall Street Journal Digits article and comScore there over 100 million YouTube users in the US that average watching 68 videos per month. Wow. I certainly keep that average down but I suppose watching just over 2 videos a day, every day of the month is reasonable. I prefer to think of it as a little lame (don’t people have something better to do?) but that is just my opinion.

So if you are YouTube what would your next move be? Of course they are working on the advertising and further monetization model. What goes hand in hand with that though is figuring out a way to make that average number of videos watched increase so more ads can be served and more money can be made. Makes sense but how to do it?