AP May Now Stand for ‘Always Pay’

As if there wasn’t enough change on the Internet these days the Associated Press (AP) is now putting together a program that will cost anyone who uses anything that they publish a minimum of $12.50. While that may seem a bit much it gets even worse when you discover that that price is for using just 5 words or less of their material! We touched on the subject recently and this update suggests that things may be getting really weird since desperation rarely yields good results.

Mashable gives the lowdown on how this is shaping up and while pictures are worth a thousand words it may be best to look at this rate scale before we move on

AP Copyright Rates

Bingahoo Not a Slam Dunk for More Ad Dollars

MicrohooWe know that the ink from Steve Ballmer’s huge pen is barely dry on the documents that christen the new era (or error) of the online marketing industry but inquiring minds want to know whether the masses are on board. In this case, the masses are advertisers who are going to need to gather intelligence regarding the true potential impact of how they allocate search ad spend in the future. This new kid on the block is not even out of the ‘corporate offspring’ nursery unit and polls are taking place as to whether advertisers intend to spend more money with the Baby Micro-Yahooy. ClickZ offers its take

[Advertisers] When asked, in light of the outsourcing agreement, “will you increase your search spend with Microsoft/Yahoo?”, 63 percent said they would not. “No” votes were cast by 169 out of a total 267 respondents.

Will the Wall Street Journal Take a Real Shot at Social Media?

WSJ Online logoAs I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late. With that in mind, since the TechCrunch piece includes the following it seems that it has to be taken with a grain of salt.

WSJ Connect is still in the planning/conceptual stages, says one source, but there is “strong interest” to move the project forward. Importantly, it would leverage the WSJ brand but would be a separate property and unencumbered by the need for a paid subscription to the newspaper.

The World According to Google

Finger WagI knew I should have done something to trademark a saying I use all the time with SMB owners and marketers that  “It’s a Google world and we’re just allowed to live in it.” Ad Age today echoes a similar sentiment in a headline about the fact that Google is not only a dominant player in the US but can be even more dominating around the world.

As we have noted recently, it’s not all of the world that has decided to bow at the feet of the search engine leader. China likes Google but nearly as much as Baidu. The chart below from comScore shows that if there is even a soft spot in the Google plot for world domination via search it is in some Asian countries. As for the rest of the planet well take a look.

AOL Takes Its Lumps in the Last Quarter

AOL logoWith all of news of the new mega Micro-bing-ahoo uber, super, partner / merger (insert your pet name here) in the past 24 hours, AOL tried to sneak one by us. Since are never ones to let someone try to skip past us with news it’s only fair that AOL get its moment in the spotlight. Trouble is this spotlight is one that most like to avoid.The Baltimore Business Journal reports that the soon to be cast away spin off of Time Warner had a rough go in the 2nd quarter

Advertising sales at AOL fell 21 percent last quarter, and parent company Time Warner Inc. said it is still on track to spin off the AOL unit this year.

It’s a Deal! Welcome bingahoo Into the Internet World

Microsoft yahoo 2It just seems like yesterday that I was whining about getting some kind of a deal done already to end the ongoing drama of the Microsoft – Yahoo dance. Well, I know that the announcement of the deal finally happening has nothing to do with my level of frustration, I can only imagine that there are more than a few relieved folks on both sides of this sometime contentious negotiation.
The result is best described from the official press release

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

Forrester Goes Deep Regarding Online Behaviors

Forrester LogoForrester Research has just released a study that gives a look over the past five years of the changes that have occurred in Internet usage among various groups. Much of the findings make sense but as always it’s the numbers and percentage increase / decreases that are of interest. For an executive summary of the report you can go here.

Some of the findings include:

– Broadband use continues to grow but is slowing as many of the US households that can afford the service now actually have broadband access to the Internet. The implications for video streaming and other high bandwidth needs are obvious.