Honestly, I am not sure what to make of this. Bloomberg has reported that Morgan Stanley, at least its European arm, has produced a report with insights into the mind of one Matthew Robson. He is a 15 year old intern at the securities firm (doing what I might ask?). Apparently this young man has the pulse of every teenager regardless of economic background etc when it comes to how they consume media.
The schoolboy was asked by the bank’s European media analysts to report on what he and his peers look for in the information-entertainment industries. What they got was one of the “clearest and most thought-provoking insights we have seen,” the analysts said.