For a while now there has been a lot of talk of the new and improved Yahoo. Since Carol Bartz took over as CEO there has been a more hopeful buzz around the company than back in the days of Jerry Yang.
One nagging question that keeps coming up is “What is Yahoo these days?”. Kara Swisher over at the WSJ’s All Things Digital has been keeping a watchful eye on this process. She has had some interesting conversations with Bartz and now tells of the latest addition to the team that will be leading the Yahoo of the future, Penny Baldwin.
Baldwin became an official Yahoo exec, as SVP of global integrated marketing and brand management.