Twitter Truly Mirroring the Internet

Twitter Bird GoofyWell, looks like Twitter has arrived for real. Companies are considering the service for their marketing and customer efforts. There still appears to be significant hype around every time someone at Twitter has gas. Twitter is looking to protect its trademark and is looking to trademark other sounds from nature like chirps and peeps. So what’s next? Well, since it is the Internet what would talking about Twitter be without now mentioning porn and spam?

Twitter co-founder Jack Dorsey has said recently that the service will be a success when people stop talking about it and just accept it as a utility. With MediaPost talking about the proliferation of porn and spam that chatter isn’t likely to end anytime soon. That is, of course, unless Twitter does something about it.

Web Advertisers Try to Avert the Government’s Eyes Somewhere Else

GovernmentAn important element (read: selling point) of Internet marketing is the ability to know more about consumers and their behaviors. Everything can be tracked on the Internet, for the most part, and there is obvious value to marketers and their efforts. The flip side of this ability to track people is the privacy issue and lately the US government has been raising it’s regulatory eyebrows at the online world. In the past this may not have been such big news but with the current administration’s bend toward a ‘name it and claim it’ government style, web advertisers are looking to self police before they draw any more attention from the feds.

Early Returns for US Search Traffic are In. Bing!

bing-logo1What would be the best way for a research firm to get some notice in a market that has two or three dominant players that most turn to? Well, get the first numbers into the market place around how well Bing has performed for Microsoft. Reuters reports that StatCounter, a Dublin based research firm has done just that.

The company is based in Dublin and has published results that are based on 4 billion pageloads per month monitored through a network of websites. Drumroll please?

Bing, launched on June 3 but available to some users a few days earlier, took 8.23 percent of U.S. Web searches in June, up from 7.81 percent for Microsoft search just prior to its rollout and 7.21 percent in April, said Internet data firm StatCounter.

Twitter Gets ‘Tweet-itorial’

twitter-birdLooks like Twitter is not looking the other way as much these days. TechCrunch reports that there is some concern at the social networking company that developers are using the term ‘Tweet’ too much. Twitter, in fact, is claiming that the use of that trademark in the naming of any third party app is something they are ‘uncomfortable’ with. Here is an e-mail that was passed along to the TechCrunch folks relating to the subject.


Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own?


Yahoo’s Branding Push Gets New Blood

yahoo-logoFor a while now there has been a lot of talk of the new and improved Yahoo. Since Carol Bartz took over as CEO there has been a more hopeful buzz around the company than back in the days of Jerry Yang.

One nagging question that keeps coming up is “What is Yahoo these days?”. Kara Swisher over at the WSJ’s All Things Digital has been keeping a watchful eye on this process. She has had some interesting conversations with Bartz and now tells of the latest addition to the team that will be leading the Yahoo of the future, Penny Baldwin.

Baldwin became an official Yahoo exec, as SVP of global integrated marketing and brand management.

Flickr Connects to Twitter – Better Late Than Never

VentureBeat reports that Flickr is finally enabling its users to tweet their photos on the service.

What took them so long? Flickr now has a built-in feature that lets members tweet their photos. “You can upload directly to Flickr and Twitter simultaneously, or tweet a photo already on Flickr, using a special short URL,” says the company’s FAQ. It also explains how to post photos from your phone, and how to tweet from Flickr.

Flickr spelled out the “how to’s” in the following from their PR firm

To use Flickr 2 Twitter, members need to first authorize Flickr to post to their Twitter accounts. Once authorized, members will be able to tweet photos from the “Blog This” button on their photo page or from their mobile devices.

Facebook Nabs New CFO

facebookFacebook now has someone to watch the cash register as they roll toward setting revenue records for the company. After a several months long search, Facebook has found their man according to cnet

Facebook has named former Genentech executive David Ebersman to the office of chief financial officer. He replaces Gideon Yu, whose departure was announced at the end of March.

“We received a lot of interest in the CFO position and had the opportunity to meet with many impressive candidates,” said Facebook CEO Mark Zuckerberg. “We quickly recognized that David was the right person for Facebook. He was Genentech’s CFO while revenue tripled, and his success in scaling the finance organization of a fast growing company will be important to Facebook.”