Bad Review Made Worse by Twitter Tirade

Twitter iconI am not an author. I’m a blogger. If I say something that someone disagrees with they can let me have it in the comments section of the blog. At that point, the decision needs to be made how, or even better if, I should fire back. In most cases, I make the decision to let bygones be bygones because comment crossfire usually ends badly (or at the very least awkwardly) and it doesn’t accomplish much in the end. As long as there are no off color comments regarding direct family members or my heritage, I can take it. Most online attacks come from people who are only exercising their Internet muscles anyway (meaning since they never actually have to face someone in person they can look like they have some nerve).

More Twitter Facts for Those Who Crave These Things

twitter-birdIf nothing else, Twitter sure generates a lot of user data. As to the accuracy of the data there is no way to tell what’s what. When the data comes from Twitter directly, however, do you trust it more or less?

As reported in the Guardian, Evan Weaver, the lead engineer on the Twitter services team gave a little insight into the inner workings of the service but also told the audience at the QCon 2009 some tidbits like

  • The average Twitter user has 126 followers (no mention as to how many are spam)
  • Only 20% of the Twitter traffic comes through the website. Third party software on smart phones and computers contribute the rest.

The Reality of Real Time Hits Real Hard

BenioffIt appears that some folks are starting to slow down on the Twype (Twitter hype, of course) and looking at the bigger picture impact that the service is making. Whether Twitter survives and / or thrives is not the point really. It’s a very real possibility that the folks at Twitter may have set the table for other niche players to come in and take advantage of the trend that Twitter has really accelerated; which is real time information retrieval.

One person who has had significant success in making real time information work is Marc Benioff, co-founder and chief executive of Salesforce.com. Here’s a guy that can sure spot a need (not just a fad or a trend but a real need) and build a solution that meets the need head on. He helped bring the SaaS (software as a service) CRM and sales force automation business to the forefront of business applications and has been the industry leader ever since.

Direct Marketing In A Social Media World

Mail iconsIt has been written that there is nothing new under the sun. Sometimes it feels that way when the talk turns to social media and its impact on marketing as a whole and, more specifically, any Internet marketing efforts. Of course, every bit of marketing is going to be affected by a medium that encourages / celebrates shared information and the ability to color outside the lines. What’s not to like about a communication vehicle that allows the consumer to make decisions based on just about everything other than what is company generated propaganda?

Mediapost has picked up on a study conducted by StrongMail that examines the developing relationship between e-mail marketing and social media. Once again, when you read this kind of thing you probably say “Well, no kidding, duh.” But sometimes it’s good to see some numbers around the accepted theory.

LinkedIn Names New CEO

linkedin-logoWell, looks like some folks over at LinkedIn are going to be busy updating their profiles. Reid Hoffman’s will now include Founder and CEO of LinkedIn followed by Chairman of the Board of LinkedIn followed by interim CEO of LinkedIn and now landing at Executive Chairman of LinkedIn. Good thing Reid has stuck around to fill in the gaps.

LinkedIn has now announced the move of making president, Jeff Weiner, the new CEO of the company. Weiner came over from Yahoo in January and this move is not raising any eyebrows. Hoffman had stepped into the CEO role for the past 6 months or so after Dan Nye left in December of last year after two years in the post. Now the transition to Weiner looks complete.

cnet reports

Social Media Search Gains; Google Loses Some Ground

Seeing the hard numbers of how social media search queries on sites like Facebook has gained in popularity is not a surprise to most. After all, many think that real time search could be the wave of the future and could eventually provide the revenue model that a social medium like Twitter needs to be a real player.

What was a bit of a shock, however, in the comScore numbers reported by Search Engine Watch was the slight step backwards that Google took by recording 2% less search queries in May vs. April of this year.

Taking a look at the big chart full of numbers, at least from a traditional search perspective Google can take some solace in that they were not alone. The slip that occurred was still smaller than their biggest competitors, Microsoft and Yahoo.

Top CEO’s Appear to be Anti Social (Media, that is)

CEO ImageWith all the talk of social media this and social media that, it’s hard not to feel some pressure to be involved in some way or another. That is unless, of course, you are one of the CEO of some of the biggest companies in the world, as TechCrunch reports on a survey conducted by UBERCEO. Apparently the Top 100 companies of the Fortune 500 have CEO’s that are not getting in the game. Considering some of the press these guys and gals get these days that may be a good idea.

The highlights

  • Only two CEOs have Twitter accounts.
  • 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
  • 81% of CEOs don’t have a personal Facebook page.