Traditional marketing avenues continue to take punishment in ways never seen before. Of course, we all know about newspapers and the trouble they are having. Now, it’s time for another stalwart of traditional small and medium business advertising, the Yellow Pages, to take more of a beating.
Amidst news stories about Microsoft actually making search inroads and the “Tastes Great / Less Filling!” wars between Facebook and Twitter is the reality that the old guard is struggling to hold on. Late last week, R.H. Donnelly Corp., a major yellow pages publisher, filed for Chapter 11 bankruptcy protection so it can get out from under a $10 billion (that’s right, with a B) debt load. The Wall Street Journal reports