April Sees Rise in Video Use

deskcomputervideoIt seems that more people are watching video online these days. Maybe it’s the rise in unemployment where people are finding more ‘free time’ these days rather than having to be hassled with a job. Maybe it’s the folks at their desks trying to while away the time since there is no business being done? Maybe it’s the high quality of most video on the Internet? Maybe it’s the ‘job outsourcing” craze? Maybe I am being way too cynical?

Whatever it is, ClickZ reports that comScore’s Video Metrix service showed an Internet users watched 16.8 billion online videos in April of this year which is a 16% increase over March. Google itself increased 15% month over month for videos viewed on its properties led by YouTube. What is most striking is what Google is doing regarding market share of online video. It’s a show that is as impressive, if not more so, than their search engine dominance. Here’s the numbers

Are Local Businesses Moving Away from Search?

smallbizadvLocal search, much like mobile marketing, always seemed poised to ‘break out’ and experience the growth that so many predict. Whether it’s a real trend or just a result of our un-stimulated economic climate, local businesses that have tried paid search to attract new customers through the search engines like Google and Yahoo are not sticking with it. A report from Borrell Associates as covered in the Wall Street Journal suggests that churn and burn is as much a part of local search as is anything else.

A new study on local search advertising from research firm Borrell Associates finds that roughly 50% of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year. And the churn rate for businesses like Yodle, ReachLocal and LookSmart that purchase search ads on behalf of local advertisers is around 60%, according to the study, scheduled to be released Monday.

Twitter’s Stone Takes a Swing at LaRussa Case

larussa-twitterIf you want to take Twitter to court don’t expect them to roll over and play dead. It has been widely reported in various outlets like the Chicago Sun-Times and the Atlanta Journal Constitution that Twitter settled with Tony LaRussa, St. Louis Cardinals manager, over a Twitter impersonation account dust up. According to these sources Twitter paid legal fees to LaRussa and was even giving money to a LaRussa favorite charity, the Animal Rescue Foundation. Case closed, right?

Not so fast, says none other than Twitter co-founder Biz Stone on the Twitter blog from a June 6th post entitled “Not Playing Ball”. As you can guess from the title Stone is not going to sit back and let the rumor mill take this one. If the word is out that Twitter will settle on suits for this kind of activity (suing for the ‘damage’ caused by impersonation accounts) it could open a flood of ambulance chasing legal shenanigans that could cripple a company like Twitter. Stone writes

Bing Waves as It Passes Yahoo Search in First Week?

bing-logo-2-jWhile it is really early in the Bing v. All Things Search battle there are claims that Bing has surged past Yahoo Search to claim the number 2 search spot (of course, that tiny dot on the horizon is Google which isn’t even bothered by this kind of stuff). TechCrunch and others are talking about how this is, at the very least, a promising start for the folks at Microsoft as they try to be the Google Slayer.

Data from monitoring service StatCounter suggests that Bing, Microsoft’s new search decision engine, has overtaken Yahoo Search as the number two search service in the U.S. and worldwide in large part thanks to stealing market share from leader Google.

OK so let’s list the possible reasons for this happening:

Social Media, Your Brand and Your Employees

mediabistrocircusIt looks like there may be a new hiring criteria in the future if Steve Rubel’s thoughts expressed at the Mediabistro Circus are on target and there is evidence that they are. Internetnews.com reports that Rubel’s talk to this group centered on how brands are moving away from the company and more toward people who are the face of the company, i.e. social media front facers who speak on behalf their employer.

Branding is about people, not company names, according to Steve Rubel, Edelman Digital director of insights, Web PR veteran, and author of the Micro Persuasion blog

Some of the highlights include

  • E-mail losing its effectiveness – Press releases sent by e-mail are just part of the e-mail clutter that exists due to sheer volume received and the other outlets that people have like Twitter, texting, RSS etc., etc. He then asked

Mobile Marketing Bucks Trend with Predicted 26% Increase in ’09

mma-logoOk class. What’s the most important word in the title of this post? What’s that? I can’t hear you? The word is predicted. We then turn to our training in the world of market research and look at the source, which in this case is the Mobile Marketing Association, and then draw our conclusions. Please note that I am by no means saying that this study that MediaPost brings us isn’t correct. I hope it is. We need good news and if there is a segment of new media marketing that is poised to take off it’s mobile (well, at least we have been hearing that for the past few years so it has to happen at some point right?)

Social Media and Small Business Getting Acquainted Slowly

lemonadestandThere is evidence that small business is starting to see the value of social media for their operations. As it has been with search marketing it is likely that a majority adoption of the practice will take a considerable amount of time but it looks like the movement is underway, to a degree.

So why not announce that “Small Business is Using Social Media!”? Well, that would imply that there is widespread adoption of the discipline which, at this point in time, just isn’t true. A study conducted by Sage Software and AMI-Partners is covered over at eMarketer and while it’s interesting, it’s no coming out party for small business and social media across the board.