Twitter Co-Founder Dorsey Talks Retention and Stability

Twitter co-founder Jack Dorsey has a lot to be happy about. Every time he hears a bird he thinks about his success.twitter-logo It seems that he can’t turn around anywhere anymore without hearing something about Twitter and how it is poised to take over the world or at least allows Ashton Kutcher to feel like he has a lot of pals. Interestingly enough, despite the immense success there appears to be little complacency at Twitter but rather a genuine interest in seeing the service do the basics well.

Dorsey recognizes that the retention factor is one that is in need of attention. He talked to Mark Milian of the LA Times last week while in Washington to visit the White House. Rather than talk about the glitz of the nation’s capital he talked about the sign up process for Twitter.

How’s That Online Only Newspaper Thing Working Out?

seattle-pi-globeAs the news continues to be troubling at best for the newspaper industry there is going to be an increased focus on those papers that have ventured into that brave new horizon of online editions only. The biggest paper to make that leap in the very recent past is the Seattle Post-Intelligencer. The announcement that ended the print edition’s run is now 2 months old and data is starting to be gathered as to how this once proud newspaper giant is faring in its new online only state at www.seattlepi.com.

Over at All Things D, Peter Kafka takes a look at what the ‘paper’ is doing these days. He is still predicting that this experiment will fail due to lack of advertising revenue to support even the skeleton crew that remains behind. The article states

Twitter, Local Business and Results

32-twitterlocal-051809It is no real surprise that Twitter has application to the SMB (small and medium business) space. There have been success stories talked about for some time no. What is starting to happen, however, that the success the small business has been having is no longer just a business owner stating “Yup, it worked!” According to AdAge two case studies they looked at are starting to put numbers to that success.

Let’s get a small detail out of the way first though. As you can see from the quote below it is likely that the business profiled may have a bit more going for it than the average Mom and Pop or small business.

Google AdWords Opens Up a Can of Trademark Worms

The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have. They fight and google-logoscratch and claw to get above the din of the marketing noise. They fight to protect their brand and on and on and on. They also complain a lot. Seems like a lot of the news these days is about how some of the biggest enablers of online business like Facebook and Twitter are screw-ups and aren’t doing the right thing. Well, for the foreseeable future these two may be able to enjoy some relative peace and quiet as Google pops open its newest can of worms around its AdWords offering to allow trademarks of others to be used in certain ad copy of any advertiser. The fur is already starting to fly on this policy that will take effect on June 15.

Twitter’s Takin’ Care of Biz-ness

So Twitter caused a bit of controversy this week as they changed their @replies feature in a way that actually effected just 3% of their users twitter-birdbut the backlash felt like they had flipped Twitter nation the bird. One couldn’t help but be reminded of the terms of service soap opera that Facebook endured in the past few months as well.

So what’s one to learn from this? Well, if you are Twitter co-founder Biz Stone you learn the ropes of blogging before you do your homework. In his post from late in the day on Thursday he talks about some of the mistakes he made in this process as well as attempts to explain the whole situation more clearly.

As for his mea culpa Stone said the following:

Google Won’t Buy NYT but May Offer Some Help

nyt-buildingIn the tenuous world of new world online giant vs old world media giant (Google vs. the New York Times) there appears to be some attempts to make peace of sorts. The Business Insider at the Silicon Valley Insider is reporting that talks between the two companies are still going. The subject matter, however, is not a sale but rather options to help the NYT garner some revenue through Google. The Insider says

We’re not aware of any definite plans coming out of those meetings, only what one source called “one or two different models that people are curious about.”

The WSJ Rules

wsj-logo1For regular Pilgrim readers you know that I pay attention to the Wall Street Journal. I suspect many of you do as well. In today’s Editor & Publisher we get a peak into what the WSJ is doing to keep their editorial folks ‘in check’ when it comes to social media and their work.

Staffers at The Wall Street Journal on Tuesday were given a newly compiled list of rules for “professional conduct,” which included a lengthy guide for use of online outlets, noting cautions for activities on social networking sites.

In an e-mail to employees, Deputy Managing Editor Alix Freedman wrote, “We’ve pulled together into one document the policies that guide appropriate professional conduct for all of us in the News Departments of the Journal, Newswires and MarketWatch. Many of these will be familiar.”