Google REALLY Wants You To Like Them

Google has been getting a lot attention as of late. Unfortunately for themspinning-top a lot of it has to do with the government and the variety of sundry concerns around that like monopolies, anti-trust, lobbying and general political activity. So what’s a corporate giant to do when the news gets a little ‘uncomfortable’? Why spin, of course! So get ready, Pilgrims, put your blindfolds on as we spin you around and see if you can play today’s game of “Pin the Tail on the Truth!”.

cnet is reporting that Google watchers are busy.

Consumer Watchdog on Friday plans to tout a Google presentation titled “Google, Competition, and Openness” that the advocacy group uncovered. The company presentation gives Google’s views that it faces plenty of competition in a dynamic market.

Twitter Plans to Squash Google’s Spider?

Twitter is always making news. Now they are putting together a robust search service that may help them get that news out faster and more spider-killerefficiently than Google itself. Rafe Needleman over at cnet put together a report shortly after speaking directly to Twitter’s new VP of Operations, Santosh Jayaram, who was VP of Search Quality for Google until recently (remember the talk about Googlers leaving the mothership?). The ‘leak’ of Twitter’s new search plans leaves plenty of room for speculation so let’s go!

Needleman writes

Speaking (with LinkedIn co-founder Allen Blue) on a panel I was moderating, and later in a one-on-one discussion, Jayaram confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.

Should Google Move HQ to DC?

It seems that the most news about Google these days comes from their relationship with politicians and political-bossprocess in Washington, DC rather than making money selling advertising through its search engine. Recently, its been discussed here that the FTC is interested in Google CEO, Eric Schmidt’s, position on the board of Google and Apple as well as his appointment to President’s Obama’s Council of Advisors on Science and Technology (PCAST). Now ClickZ reports of the stepped up Q1 ’09 lobbying efforts of the most recognized brand in the world.

When you are as big as Google there will always be detractors and those who want to cry foul every time Google hiccups. The ClickZ article says

Microsoft Lays Off 3,000 More

In January Microsoft announced that about 5,000 workers would be laid off over the next 18 months. The first wave was 1,400 and most ofmicrosoft those were in the US operations of the company. cnet reports that notices went out yesterday to another 3,000 Microsoft employees that their jobs would be going away.

While the numbers certainly are in line with the announcement of the 5,000 total layoffs over time it is the speed that the total number was nearly reached that has some concerned. Generally, if a company says something of this nature will occur over 18 months it is presenting a scenario of a ‘slow roll’ of layoffs. Apparently, Microsoft was playing an odd game of ‘under promis and over deliver’ with these job cuts.
cnet got access to a memo from Steve Ballmer that included the statement:

Search Giants Encounter Challenges in Mobile Ad Market

While Google dominates the search market for the desktop / notebook set and rakes in a ton of money with its ads it is finding that the mobile-devicessuccess is not an automatic win in the mobile ad market. Yahoo is feeling the same pinch but that is just one of many issues facing that company these days, isn’t it?

Over at Investor’s Business Daily’s an article serves as a case study of sorts regarding the challenges that face ‘traditional’ Internet ad selling giants and the rapidly emerging and changing mobile ad market. The evidence may be pointing to the fact that it’s not going to be a slam dunk for Google to seamlessly take over this world as well. This kind of says it all

Apple in Talks with Twitter! Well, Sort of…

So while we don’t look like we play along when the rumor mill gets started there is ‘talk’ that Apple is looking to purchase Twitter. Of twitter-logo1course, it seems like everyone would like to purchase Twitter but there’s the sticky detail of Twitter saying yes that seems to elude most.

TechCrunch’s Michael Arrington sums it up here

Rumors popped up that Apple may be looking to buy Twitter. “Apple is in late stage negotiations to buy Twitter and is hoping to announce it at WWDC in June,” said a normally reliable source this evening, adding that the purchase price would be $700 million in cash. The trouble is we’ve checked with other sources who claim to know nothing about any Apple negotiations. If these discussions are happening, Twitter is keeping them very quiet indeed. We would have passed on reporting this rumor at all, but other press is now picking it up.

Ad Spending Decreases, or Should We Say, Decreased a While Ago

As I looked through the Wall Street Journal this morning I noticed the headline that said “Decline in Ad Spending Quickens Pace at 9.2%” and figured that this latest doom and gloom was not a expiration-datesurprise but certainly not welcomed either. Guess what though? If you read the article itself (how many of you really do that now, be honest) you will see that the headline screams one thing while the data may say another. Not a surprise when it comes to market research and the like. This one though was more troubling.

The article was about a report that TNS Media Intelligence, an ad-tracking firm owned by WPP PLC, released. Ok that’s fine but the data was about the 4th quarter of 2008. Last time I checked my calendar we are approaching the middle of Q2 ’09 so even numbers from Q1 ’09 are starting to look a little stale.