While the news that Google is the search engine of choice by far is not ‘new’, it still amazes to hear that their lead is increasing. The increase year over year was 8% while there was a slight increase in the March ’09 over the February ’09 numbers. Google gets about 72% of the searches performed in the US.
Hitwise reports that Google’s gains are certainly coming at the expense of their major competitors. Yahoo year over year was down 19% and Live Search was down 17%. Love’em or hate’em Google sure is not showing signs of giving up its stranglehold on the search marketing industry. With this kind of data it’s no wonder that Yahoo is looking to shop its search business and venture into more social media plays.