While it is no surprise that mobile Internet access and usage is one the rise here in the US some of the percentage increase numbers start to get eye popping pretty quickly. comScore reports that of the people who access news and information the Internet via mobile devices daily has doubled in size from January of 2008 to January of 2009. As with the early days of Internet adoption rates the percentage increases are large because of the smaller sets of users but it’s hard to ignore that kind of growth regardless of where we are on the growth curve.
The shift that is most apparent is the frequency of use. It appears that what was once a more infrequent use of mobile devices to access the web is turning into a daily activity. So what’s driving this? You guessed it; social media. Take a look at the chart below and you’ll see where this is most prevalent.