Twitter Serves More “Ads”

So why the quotation marks around the word ads in the title? It’s like that age old question of if a tree fallstwitter-bird in the forest but there is no one there to hear it does it make a sound? This version however reads like, “If you place and “ad” on a website and nobody paid for it is it an “ad”?

In a continuation of the ExecTweets post of earlier TechCrunch reports that more and more third party apps are appearing as ads on the Twitter site. The only difference is that they did not need to pay to be there. In fact, Twitter is doing the courting.

Twitter and Revenue Make a Tweet Sound

Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets exectweetaccording to Peter Kafka at All Things Digital. Because I personally don’t get why this is even attractive I’ll just give you the verbatim from the post to describe it:

Microsoft (MSFT), via its Federated Media ad network/platform/agency, is sponsoring a page that collects Tweets from various executives. Twitter will get an undisclosed payment for giving the site its stamp of approval and for promoting the site on Twitter itself. Federated says it plans on launching similar programs on Twitter with other clients.

Big Media Publishers Want More from Google

In Advertising Age there is a reportad-age-logo of the rumblings of the media giants and their apparent slighting at the hands of Google. The attitude of the article, which comes from one of the standards of the traditional media industry, is certainly protective of its turf since it refers to Google’s “undifferentiated slush of results”.

Wow, way to stay unbiased right out of the gate. The gist of this story is that the big boys of big media are complaining that Google is not giving them their due. Of course, with advertising being in the crapper they now have decided that they need to get traffic somehow and their “Oh look! There’s a search engine over there that people seem to use! Maybe we should get involved!” attitude just further validates that they are way behind the curve with new media.

Citysearch Reviews Itself and Upgrades

Local search is an interesting animal to say the least. There are seemingly a million different directories and citysearch-logoresources to help bring search to the street level but it is so scattered that it frustrates more often than is helps. Citysearch has been around the scene virtually since the beginning of the commercial Internet. In fact, it’s hard to do a local search without seeing a Citysearch result come up.

In an article from Internet News the discussion is about some changes to Citysearch that have been asked for by its users for quite some time. These changes now incorporate social media and mobile opportunities to bring this Internet standard up to speed. CEO Jay Herrati says that these changes have been a long time coming.

Zuckerberg and Customers: Oil Meets Water

Over at Gawker.com there is some insider dirt being dished regarding internal correspondence from facebook2Facebook that shows its founder Mark Zuckerberg in a pretty unflattering light. In between appearances on Oprah and redesigning Facebook he has been letting the employees know how he really feels about customers.

Apparently he didn’t stick around Harvard long enough to learn that you use the term customers when someone pays for a service. Since accounts receivable is the smallest department at Facebook with little work to do, he may want to be a little more endearing to his users.

Growth Is Not an Issue for Twitter

Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and Nielsen gave you the news that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so maybe that’s a little too graphic but that is a pretty ridiculous number even if you don’t make one red cent while doing it (had to throw that in there;-)).

From a report on cnet, here are the results of the Top 5 fastest growing, as Nielsen refers to them, ‘member community destinations’ for the February to February time period.

nielsen-growth

Classic Battle for eBook Reader Market

While Amazon makes the big splash with Kindle 2 and fends off potential lawsuit regarding its technology, sony-ereaderSony has cut a deal with Google that is a classic.

As reported at cnet, in a partnership with Sony, Google will provide over 500,000 titles whose copyrights have expired which include literary classics like “Sense and Sensibility” and “A Connecticut Yankee in King Arthur’s Court”. This move takes the number of titles to that the Sony offering has to 600,000 vs. the 250,000 for the Amazon offering. These include German, French, Spanish, Italian and other language translations as well.