Microsoft Bottoms Out in Search Race

Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a homepage.google-cartoon

Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be asking “Where’s that darn Kumo thing anyway? Maybe that really will help? It certainly can’t hurt at this point.”

Here’s the scorecard:

Google 63.3 %
Yahoo 21 %
Microsoft 8.2%
Ask 4.1%
AOL 3.9%

Microsoft adCenter Analytics to Go the Way of the Condor

Sometimes you just have to shake your head and wonder what in the world people are thinking. Then youadcenter-microsoft wonder that maybe you’re not fully aware of all the details and there had to be a good reason to do something. Then you shake your head again and ask what the heck ARE they thinking?

Case in point is the announcement of the closing of Microsoft’s adCenter Analytics. I first came across a quick blurb on Search Engine Watch that linked to the Microsoft adCenter Analytics blog. While we all know that the term ‘Microsoft search’ is possibly an oxymoron does it mean that they have to keep painting a target on themselves for further ridicule? If they are serious about competing in that space (which maybe they just aren’t) it doesn’t seem too prudent to take away your ability to track results of ad campaigns in the same manner that the king of the paid search hill, Google, does…..does it?

Mozilla Without Googlezilla Could be a Killa?

Mozilla and its popular Firefox browser are familiar to most of the tech / internet marketing / geek world andfirefox-logo for good reason. While 67% of the world uses Microsoft’s Internet Explorer browser mainly because they don’t know there are other options, Mozilla continues to carve out a strong position in the market. The trouble with that position is that 88% of the revenue the Mozilla Foundation generates is from Google. Meanwhile, Google’s Chrome browser, while only having a 1% market share, is waiting in the wings for Google’s current arrangement with Mozilla to expire in 2011.

Skype on the Block?

eBay has been busy announcing changes and fueling speculation around others. According to the WSJ the online skype-logomarketplace is going back to its roots as an “internet flea market” , as well as moving away from the retail model that Amazon owns and concentrating more on PayPal. Lots of stuff going on during the post Meg Whitman era, huh?

Along with all of this the rumor mill firing up again about what will happen to Skype. BusinessWeek reports that there was more focus than usual at the annual meeting yesterday on Skype’s place in the eBay fold. Considering the fact that just about everything else is up in the air other than the original core business model this is no surprise. It is not the first time that there has been talk about the possible sale of Skype either.

Company Note to Self: Protect the Brand!

We can all probably agree that as we work our way through this current economic situation we are going to see more scams and attempted scams than thief-mpever. Everyone is looking to make a buck and what better way than to either use good old fashioned extortion or play on the fears of those suffering the most. Ahh, isn’t it a beautiful time we live in?

In 2008 the practice of brandjacking picked up the pace and we can only imagine that it will not slow down anytime soon. Clickz covers a report that was done by MarkMonitor and released earlier this week. Leading the pack is that time honored practice of cybersquatting. While this is less likely to happen with bigger brands because of their legal clout and prowess it must be becoming more popular across the board.

Fortune 500 Cos. Fall Flat with SEO Efforts

A study published recently by Conductor, Inc. and reported in MediaPost today gives some interesting insights into the world of big business and organic search. It seemsfortune-500 as if they either haven’t been introduced completely or they simply don’t get along.

The report can be highlighted by this finding alone: Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords–yet only 20.82% rank in the top 100 of natural search results.

The company did a similar study in November of 2008 but looked at a much smaller subset of keywords. The findings were broken out based on company sector using the NAICS (North American Industry Classification System). While the findings of the report spoke to the overall lack of real success for these biggest of the big firms there were some winners including MGM Mirage (accommodations & food services); Whirlpool (manufacturing); Viacom (information); Amazon (retail trade) and IBM (professional, scientific & technical services).

Prediction: Local Ad Market in the US Will Shrink

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.

The findings are reported over at eMarketer from a study done by the Kelsey Group and BIA Advisory Services. By the year 2013 the local ad market will shrink. The compound annual growth rate from 2008 – 1013 is projected to be -1.4% with the biggest year to year decline occurring this year. Here’s the picture.

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