SEMPO Dials Back Forecasts for Search Marketing

The headline of this post in the WSJ blog would lead one to believe yet again that the sky is indeed falling on the search marketing world. With all the talkhand-and-monitor of the bad economy, the stock market continuing its downward spiral and folks falling into a malaise it would only make sense that when SEMPO ‘slashed’ its forecasts for ’09 it would give ua more bad news.

Well, I suppose it is all in how you define bad news because despite the adjustment downward by this industry group search is still estimated to grow at a healthy 9% this year. As we have said before at Marketing Pilgrim, let’s celebrate the positives.

Friends with Everyone Without Knowing Anyone?

We are sifting through mountains and mountains of information and data these days. There is more to look at and digest and analyze and consider and handshake-friend1ponder and complain about and on and on. Not only that but we now have so many friends that who has time for anything?

What you say? You still have the same amount of friends? What are you some kind of social media slacker? What’s that? Your definition of friend isn’t defined in terms of social media? What’s wrong with you?

The New York Times wonders aloud, and I think with good reason, what we are doing to the term friend. While this ‘debate’ has been whacked around by many it is one that is not likely to go away. The rapid rate of change in capabilities of Twitter, Facebook and every other social media outlet is changing our culture. But how and to what?

Twitter Search Moves Forward

With all of the sniping that has gone on recently between Google and that annoying little pest that keeps landing on its shoulder called Twitter wouldn’t ittwitter-bird be nice to learn how to get value from one or the other?

Over at TwiTip they’ve done a nice job of talking about Twitter’s search capability and what it means to someone who is actually trying to use it versus talk about it. Not sure how you feel but lately the company to company sniping between Google, Facebook, Twitter and everyone else is a little tiresome. Until it actually affects how we use these tools (they are tools after all not some kind of magic potion) why not just work on making their products better and stop yammering but I digress.

Why Google Reputation Management?

Here at Marketing Pilgrim ORM (online reputation management and / or monitoring) is a subject near and dear to certain people’s heart. Who cautionthat is, well, we’ll let you figure that one out ;-).

The reason that it is so important is well stated in a post over at SEOmoz by Rand Fishkin. His post was inspired by some information that Google passed along via a blog post by Matt Cutts that warrants a closer look. Since the question of “How do I get this page that is not speaking of well me or my company removed from the Google results?” is asked so often Matt posits his pat answer as follows:

Google Offers Prescription for Health Record Availability

Before we get started I need to tell you that I will need to fight a strong bias here to write about the issue of health records online. I have some google-health-logobackground in the use, power and neglect of medical records from my days in the insurance business. In addition, I know the impact of a misdiagnosis and / or bad information that when it comes to many different areas of life, including how much you pay or whether you can even be covered for life and health insurance. Let’s just say when it comes to privacy I am a bit skeptical in general but more so regarding the Internet and health records.

AdSense Introduces Expanding Ads

Google is introducing new and improved expandable ads to AdSense. In an attempt to breathe life into a expandable_adfaltering advertising environment Google now allows expandable ads to be used but not in the way that makes most users want to eliminate them all together.

Over at VentureBeat there is a quick synopsis of this new Google attempt at making money off their core business. Who can blame them? As soon as I read the article which reminded me of the ridiculously annoying ads that show up on some sites (ESPN was a prime offender at one point) I figured that even Google had jumped the shark.

Facebook Gives Itself a Face Lift

Facebook has announced some major changes that have been called a response to the Twitter threat and just about facebook2everything else. Just like most things in this Web 2.0 social media whirlwind we live in the change is fast and furious and the opinions outpace the change by a considerable margin.

Erick Shonfeld over at TechCrunch does a great job of outlining the changes that Facebook has announced. The changes are for the homepage, profile pages and activity streams. The highlights are as follows:

  • No more distinction between private profiles and public pages
  • Real time updates of the news feed on everyone’s personal page. In essence, Facebook is looking to be more like Twitter.
  • There is also the implementation of a social graph which is a map of social connections between members