The question was asked here yesterday by Joe Hall and there were as many opinions as there are colors in a bag of Skittles but as of this morning the jury is in. Skittles has taken down its site redesign reports MediaPost.
Apparently putting the brand and its message in a vehicle driven by consumers brings out the good the bad and the ugly.
The good was the fact that yesterday a lot of people were talking about Skittles. I have to admit that unless I am forced to I am not thinking about Skittles or writing a post about them. So to that degree this experiment certainly worked. Buzz was created and people were talking about the crazy colors of the Skittles rainbow.