Adwords in the News, Literally

Google is now placing paid search ads in the news results. Whether it’s a response to the economy of justgoogle-news1 the next step it probably is considered to be a long time coming. As the search industry takes some hits due to the economy there will be more efforts to put more ads in front of more people. It seems a bit surprising that it has taken this long to happen anyway.

Paid Content tells about the story and points to CNET seeing some glitches early on as it relates to relevancy of the ads. The example that CNET points to is for the search “spring training” which yielded 1 out of three results being in the ballpark. CNET’s use of a search term that can be ‘confused’ with a hot online keyword like training though is playing hardball for sure. I tried a few more normal / regular searches and the ads were spot on regarding relevancy.

Online Advertising Up or Down? You Make the Call

If you just read the last post I did you would see a report that touted the continued IDC logogrowth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it? ARRGGGHHHHH!

I am a little confused by the following sentences that appear to have come from the same source about the same subject matter. The first:

Internet advertising could fall by 5% in the first quarter of 2009, the first contraction in online ad spending since the dot-com bubble burst in 2001, market research group IDC said Wednesday

CMO Survey Confirms Online Still Growing

For quite some time now Internet marketers have experienced unbridled growth in the need and use of thecmo-survey medium. That growth recently has been threatened by the down economy and there has been impact across the board. For the most part the Internet marketing industry has had the good fortune of just seeing slowing growth. Many in the industry bristle at the thought of low double digit growth but in this environment getting greedy can be an unwise choice.

The CMO Survey, a poll of 581 U.S. marketing executives conducted in February 2009. The survey was conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association and its findings are quite interesting.

ABCNews Tries to Be Cool but Stumbles a Bit

Last night President Barack Obama gave a pseudo state of the union address to the concerned citizens of abcnewsthe US and the world. We all know that things are not so great economically so let’s not beat that horse anymore. The president though, has been taking a little heat for being so negative that he may be making things worse so last night he set out to reverse that course a bit.

Of course, you would be hard pressed to find a more newsworthy event considering the times (although I must admit that it was my wife’s birthday and I didn’t have a clue that this was happening…. Did I miss anything?) and the networks decided to put their best foot forward so their viewers / consumers could get the most out of this. ABCNews in fact promoted the heck out of their Twitter stream that they would run during the speech calling it a Twitter – anza (huh?) and really trying to get the Internet masses to join them online to monitor this happening.

Will Celeb Twittering Reveal Them as Twits?

On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several timeskutcher because I can’t get over the possibilities. The possibilities of what you ask? There is a new trend apparently starting to surface where celebrities are using Twitter to connect with fans and the mind races with what that could produce. Let’s look at this and then put the collective brilliance of you Pilgrims to work.

According to the article

In addition to being a staple for rapid-fire communication among technophiles and a networking tool for tech-savvy companies, Twitter is swiftly being adopted by celebrities who see it as a way to give the public a controlled peephole into their otherwise highly private lives.

Twitter Fires Up the Spotlight

twitter-logo1Last month Twitter launched its ‘suggested users’ feature and the impact on those who were put on Twitter’s red carpet has been significant. Some of these profiles saw tens of thousands of additional followers added to their own personal profiles which created some very happy folks and, you guessed it, some not so happy people. The LA Times Tech blog has all the details but here are the high points.

Evan Williams and Biz Stone, co-founders of Twitter put this feature into place last month. When users sign up for a new account (which is happening at a dizzying pace) they are given a list of suggested users to follow. The folks at Twitter were noticing that many folks were signing up then not using the service. The hope by offering this was to get the newbies in the game. Makes sense to me since Twitter can be somewhat daunting for those beyond the early adopter / social media savvy part of the population.

Social Media Changes Brains

You may have thought that the headline should read “Social Media Changes Minds” because of all the brain-picturewonderful things that social media adds to our lives (I’ll let you determine what wonderful things it does for you). But across the pond there’s concern that social media is actually changing the brains of young users. Of course, this story wouldn’t be any fun if it was simply saying that the kids are getting smarter and smarter because of endless hours in front of a screen while forming ‘relationships’ (more on this one later). Au contraire! Apparently the brains of young folks are, in effect, being rewired by these kinds of interactions and this rewiring is not a positive thing.