Google is now placing paid search ads in the news results. Whether it’s a response to the economy of just the next step it probably is considered to be a long time coming. As the search industry takes some hits due to the economy there will be more efforts to put more ads in front of more people. It seems a bit surprising that it has taken this long to happen anyway.
Paid Content tells about the story and points to CNET seeing some glitches early on as it relates to relevancy of the ads. The example that CNET points to is for the search “spring training” which yielded 1 out of three results being in the ballpark. CNET’s use of a search term that can be ‘confused’ with a hot online keyword like training though is playing hardball for sure. I tried a few more normal / regular searches and the ads were spot on regarding relevancy.