Even Internet Advertising Stalwart Feels the Pain

As if the news of yesterday regarding display ads wasn’t troubling enough there is more down news about alocal-search traditional providerof growth in internet marketing: the local ad market. As reported in the WSJ the local ad market is slowing down like other areas of internet marketing. Here’s a summary of the situation.

Online spending by local U.S. advertisers, which grew by 45% in 2008 to $12.7 billion, is expected to see growth fall to 5.4% in 2009, according to media-research firm Borrell Associates. Total U.S. online ad spending is expected to be about flat, declining 0.3% to $36.9 billion in 2009, compared with growth of 8.5% in 2008, Borrell says.

Display Ads Take It on the Chin Again

The Wall Street Journal posted aplace-your-ad-here-please story that further tells the tale of woe for display ads. I don’t think that the news is shocking to most but what is becoming is a little disconcerting is the consistent trend downward and little hope for a real reversal of fortune in the near future.

Companies like Time Warner’s AOL (no surprise there), Yahoo and the New York Times Co. are suffering from decreased revenue but it’s not correct to blame it all on the economy. What you say? Isn’t that where we place the blame for everything? It’s the economy stupid. We can’t make money in this economy. You’ve heard the all the excuses and blame placing possible and it is mostly blamed on the economy. Seems fitting that on the day that the ginormous stimulus package is signed off on by the President that this mantra would continue.

Vint Cerf and the Future of the Internet

As we continue to fly ahead with all of our Internet intensity there is one person who has been around since the vintcerfbeginning of the ‘net who talks in cautionary terms. It may be worth our time to slow down for just a minute and pay attention.

Vint Cerf is widely recognized as one of the founding fathers of the internet. His work with ARPANET and creating the inner workings of the modern Internet infrastructure are beyond most of us. He certainly doesn’t look like the rest of those who ‘claim’ the Internet as their own. He’s simply older than us but he also talks about the Internet in terms of being 30 to 40 years old. I usually get impressed when someone says they have been designing web sites and optimizing etc, etc since 1994 which is a mere 15 years ago. In an age where youth is valued far too much at times we should look to experience to help us in the future.

Facebook Terms of Service Switcheroo?

As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in theterms-of-service Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:

@Mack Collier: RT @jeremymeyers: RT @NealWiser: Facebook Now OWNS Your Content? http://bit.ly/lEobm Please Re-Tweet (via @perrybelcher)

The source of all of this concern is an article on The Consumerist site. It appears that Facebook has changed its terms to imply that they own your content on your Facebook page in perpetuity whether you have your account open or not. While many of us are not too concerned about that fact because of the nature of the content we put on Facebook there may be some that whose hearts skip a beat or two with this knowledge.

4 Out of 5 Viewers Ignore Trident Viral Video

We love to talk about the successes of online video. The viral nature of a good campaign can mean trident-gumsignificant impact to the bottom line of a company. Just ask Blendtec. Most are familiar with the “Will it Blend” video phenomenon that still has legs after almost 2 years. To a lesser degree, big brands like Dove and Levis had had success getting their brands in front of folks in ways that couldn’t happened just a few short years ago.

So viral video works. The question is how often and to what degree? Take the example Trident gum. Trident is remembered mostly for one of the most successful tag lines in advertising by claiming that 4 out of 5 dentists prefer Trident sugarless gum for patients who chew gum. There have even been some funny TV ads speculating what happened to the 5th dentist. Good stuff because it sticks (to your brain not your dental work). Apparently this magic touch has not translated to the world of viral internet video as explained in the WSJ.

SocialCell Media – Facebook and Nokia Talk Partnership

The trend continues as social media companies, in this case Facebook, seek to go beyond marketing dealsfacebook and look to establish partnerships / alliances with makers of cell phones and other mobile technology. As per usual all of this activity centers on Facebook’s quest to, as the WSJ put it, ‘generate meaningful revenue from its mobile services’. Let’s be realistic, that quest for meaningful revenue regarding anything that Facebook has done is now the equivalent of a business spectator sport. We all watch looking for the home run or touchdown and we wonder if the team has what it takes to make that happen. Despite that, we still show up and hold out hope.

T-Mobile Plans More G Phones for 2009

T-Mobile has announced, albeit in a pretty vague manner, that they will be introducing more G phones in g1phonethe “coming weeks and months”. With that kind of clarity on delivery dates I am sure that most folks will be holding off on their iPhone and BlackBerry purchases for sure.

T-Mobile is indeed motivated to get these Google Android devices on the market because they still lag behind other carriers in adding new customers. The company added 621,000 new subscribers which was down a bit from the prior quarter of 691,000 and pretty far off the same period numbers from 2007 which were 951,000.