Ok, so it’s no great secret that the online activities of web users can be tracked so what’s the fuss about NebuAd?
In an attempt to make the advertising delivered to their customers more targeted several smaller phone and cable providers have been using NebuAd (Who named this company by the way? They should be looking for a job in another field.). The Wall Street Journal is reporting that privacy advocates are rising up against the level of “tracking” that occurs through this service and those of other companies, like Phorm, who is “watching” the British market in a similar fashion. These services claim to track online behaviors more thoroughly so more targeted advertising can take place. The obvious upside for the phone and cable operators is the increase in ad revenue due to the more pinpoint targeting of consumers. Sounds a bit Big Brotherish, doesn’t it?