They Know That Much About Me? I Better Behave…

NebuAdOk, so it’s no great secret that the online activities of web users can be tracked so what’s the fuss about NebuAd?

In an attempt to make the advertising delivered to their customers more targeted several smaller phone and cable providers have been using NebuAd (Who named this company by the way? They should be looking for a job in another field.). The Wall Street Journal is reporting that privacy advocates are rising up against the level of “tracking” that occurs through this service and those of other companies, like Phorm, who is “watching” the British market in a similar fashion. These services claim to track online behaviors more thoroughly so more targeted advertising can take place. The obvious upside for the phone and cable operators is the increase in ad revenue due to the more pinpoint targeting of consumers. Sounds a bit Big Brotherish, doesn’t it?

No Credit Card? No Problem. Chinese Online Purchasing Keeps Growing

By Frank Reed.

Since I learned a week ago about the Chinese and their dedication to workarounds regarding blogging, I have looked for other things that this ancient culture is doing to move itself into a modern economic powerhouse. I used to think that it would be best for my kids to learn Spanish as a second language here in the US but based on what might be coming down the pike from Asia, they may need to know Mandarin to compete in the future global economy.

The Internet DIDN’T Kill the Radio Star (In Fact, It Made Him Wealthier)

By Frank Reed.

BugglesHere’s a quick trivia question for you. What was the first video run on MTV back in the early 80’s? It was “Video Killed the Radio Star” by the Buggles (I didn’t need to look that up and two of the Buggles, Trevor Horn and Geoff Downes, went on to play with Yes for all of you progressive rock fans out there). At any rate, the idea was that with the onset of video music, Marconi’s invention (that’s the radio for those of you wondering) would die. There would no longer be any need for an antiquated medium where just voices live. Now, because the music could be seen, the radio would just ride off into the sunset.

Is the Long Tail Short on Proof?

By Frank Reed.

An article in today’s Wall Street Journal by Lee Gomes the Long Tail theory popularized by Chris Anderson’s book “The Long Tail” in 2006 there is now a pretty prominent player saying “Wait a minute now…..is this for real?” The Harvard Business Review has published a study that questions whether this theory actually holds water. Anita Elberse, is a marketing professor at Harvard Business School and in her writing she doesn’t seem as comfortable with handing the mantle of all future economic models to the long tail theory.

China in Tricky Get Bloggers*

By Frank Reed.

Leave it to bloggers to find a way around censorship.

On the heels of the Olympic Games in Beijing riots broke out in the Guizhou province of China over the death of a teenager according to the Wall Street Journal. While the Chinese government worked hard to prevent this from becoming a political and PR black eye before they parade themselves on the world stage that is the Olympic Games bloggers appear to have gotten the best of them.

In order to beat China’s Internet censors, which often are employees of commercial ISP’s (take that free Internet proponents!) bloggers have started to post in ways that cannot be easily tracked like writing their posts backwards. Nice move!

MarketingSherpa Discusses Small Business and Online Marketing – It’s About Time

By Frank Reed.

In today’s Wall Street Journal , Stephan Tornquist of MarketingSherpa, Inc. discusses the importance of small business and marketing during the current downturn. I don’t like to use the word recession because it seems like every time the word is printed people believe more and more we are in doom and gloom times. Self fulfilling prophecies of this kind should be avoided.

Sure, times are tougher with gas and everything on the rise but does that mean that small business marketing just has to be put in neutral and wait it out? During a survey conducted in February and March of this year (which in internet terms seems like a decade ago) the folks at MarketingSherpa found the following that companies of 100 employees or less (which is the majority of firms in the US) fell into three main categories: