Even if you are a Google plus hater you have to give Google some points for being more creative than other ‘social networks’.
The latest ‘innovation’ (if you want to have some fun about the death of the word innovation read this article from the WSJ) from Google are social media ads that don’t occur on the social media site. Instead they originate elsewhere through Google’s ad network and then turn into a post on Google+. Get it? If not here is a video for you to take a look at
Will it work and catch on? Who knows.