Google Rolls Out Google Plus Ads That They Aren’t on Google Plus

Even if you are a Google plus hater you have to give Google some points for being more creative than other ‘social networks’.

The latest ‘innovation’ (if you want to have some fun about the death of the word innovation read this article from the WSJ) from Google are social media ads that don’t occur on the social media site. Instead they originate elsewhere through Google’s ad network and then turn into a post on Google+. Get it? If not here is a video for you to take a look at

Will it work and catch on? Who knows.

Grammar Counts on Social Media. Who Woulda Thunk?

Typos and grammar faux paus may hurt your social media efforts more than you might think. Personally it’s my own worst nightmare because it happens too much in my life. I just hope people are forgiving but it looks like that may be a bit optimistic.

A study from Disruptive Communications in the UK shows which groups hold these issues against social media content producers.

Grammar and being too salesy are no-nos according to this study. The younger you go on the scale, however, the less likely grammar impacts anything.

Infographic: Gigya Sees Rising Pinterest Interest

The folks over at Gigya have seen a trend that many of us would suspect but may not have the numbers to back it up. We found it interesting enough that we took them up on this kind offer and are passing it along to you too! Oh happy Monday!

From the Gigya blog we get

Take a look at the below infographic for our full set of data from Q3 2013 (July – September) below, which measures shares to different social networks from the hundreds of thousands of sites and apps that leverage our Connected Consumer Management Suite

Gigya Sharing Infographic Q3 2013

You can click on the image to make it bigger if you are so inclined.

So what do you think? Agree? Disagree? Kinda agree?

Verizon’s Purchase of CDN Provider EdgeCast Says Content is Still Royalty

Verizon logoVerizon is a big company.

Like many big companies it can appear a little clumsy and out of touch at times but it is important to watch the moves it makes because it gives insight into the thinking around the direction f the online space.

Verizon is primarily known as a network provider and among the leading (if not THE leading) wireless carrier.

As a marketing pro are you asking “So what?” yet? You should and here’s why. Verizon is set to purchase CDN (content delivery network) provider EdgeCast Networks for $350 million and marketers should take note. For years content has been pushed to the edge of networks to facilitate faster and smoother delivery (which in turn simply means better end user experience which is something all marketers should desire) and Verizon has decided that it should be in this game itself rather than depending on third parties.

TechCrunch reports

End of Year Job Searching on the Marketing Pilgrim Job Board

endofyearThe Marketing Pilgrim Internet Marketing Job Board is a great place to find those end of the year job search opportunities that will help you move forward in the new year. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your December openings here.

Have you seen the new listings this week (as of December 6th)? Here is a sampling:

New Twitter Board Member Has Used Twitter – Once

If you would like proof that those who are charged with leadership are often not all that aware of what it is they are helping to lead, just take a look at the latest board of director appointee for Twitter (Marjorie Scardino) and her Twitter ‘presence’ as of last night.

Marjorie Scardino Twitter Account

Quartz points out

Crazy, right? Not exactly. It turns out that most of Twitter’s other board members also use the service sparingly—that is, the board members who aren’t founders (Jack Dorsey and Evan Williams) or currently running the company (CEO Dick Costolo). Non-executive board members are expected to keep a certain distance from the day-to-day running of a business, but this, perhaps, is taking it to extremes.

Here’s the picture for you.

number-of-tweets-by-twitter-board-members_

Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now!

facebook-icon 1Facebook is doing something for the greater good of those using the service. They are cleaning up the News Feed. How nice, especially when the result of this move is to limit the organic reach of page updates.

AdAge explains what this really means

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”