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[Infographic] Local Consumer’s Digital Path to Purchase More Convoluted Than Ever

posted on May 30, 2013

Local Consumer's Digital Path PreviewLocal Internet marketing. So fun and easy to talk about but very, very difficult to do.

It’s a trouble spot for many local marketers because there is so much ground to cover. With that knowledge, now consider putting yourself on the other side of the table as the consumer. There are so many information sources that can help (or hinder) a purchase decision. While having information is a good thing, there is such a thing as ‘too much of a good thing’.

Local Market Lauch, a player in the local space that delivers business listings management and local presence solutions, has put together an infographic showing this local consumers’ digital path to purchase. Marketers take note.

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In Case You Missed It, Poor Social Media Judgment Can Cost Jobs

posted on May 30, 2013

This is one of those subjects that will be written about for a long time even though it feels like this should be common sense at this point but “Hey!” (as Uncle Si would say). So here is the latest study from On Device Research shows that those between the ages of 16-34 are not NOT getting the message and, more surprisingly, they may not even care.

cnet reports

Ten percent of young people said they knew they were rejected from a job because of their social media profiles, yet 66 percent of young people still don’t seem to care that these profiles may affect their career prospects. The majority of young people cater their social media presence to friends rather than potential employers, according to On Device Research.

The following chart gives some more insight on an international level. The good news for folks in the US is that fewer people seem to think they have been hurt in their job search due to social media activities.

Job Rejection from Social Media

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New Gmail for Web, Android and iOS Hopes to End Inbox Woes

posted on May 29, 2013

Over the next few weeks a new look for Gmail will be rolling out. This video comes from The Official Gmail Blog.

Any thoughts? Will it make your life easier?

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SEOmoz Rebrands to Moz. Does This Mean SEO is Dead?

posted on May 29, 2013

Moz LogoHa! Gotcha with the title.

You thought this would be a ridiculous rant about the end of SEO because SEOmoz has now rebranded to Moz so, in essence, SEO must be dead because Rand Fishkin and company dropped it from their moniker. Sorry to disappoint :-) .

This IS a story, however, of the changing face of the online marketing space. Rand and company have realized this and also come to the conclusion that by aligning so closely to the term SEO they were both overselling their concentration in that discipline as well as pigeon-holing the company into only one part of the overall online marketing world.

In his post about the move Fishkin, whom I am now going to refer to as The Wonderful Wizard of Moz, tells us

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How We Spend Our Time on Our Smartphones

posted on May 29, 2013

We get it already. A lot of people have smartphones. Congratulations.

It’s best now to learn how people are using these phones because as marketers we can’t do much without the understanding of exactly where people are and, more importantly, why they are there.

Experian Marketing Services takes a look at smartphone use in a recent study. Here are a few findings.

Total-Time-spent-daily-using-a-smartphone-and-activity-share1

It’s almost a little surprising that the ability to talk is still the main reason to have a phone! Texting comes in a close second. What would be interesting to see is how these ratios change in various age groups. I would offer that my teenager stomps on that 58 minute mark and leaves it in the dust on a daily basis.

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[Infographic] The State Of Social Media Marketing

posted on May 28, 2013

State Of Social Media Marketing PreviewWe always are trying to assess the state of things in today’s society. The state of the economy. The state of the union. The state of the state. You get the picture.

Well we don’t want those of us in the social media space to be left out of the conversation.

That said, here is some light information to help ease you back into the work world after a long weekend. The following infographic is an attempt to take a snapshot of an industry that is changing as I type this introduction. It comes from Wishpond via Media Bistro. Have something to add? Let us know in the comments.

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Do Any SMB’s See Value in Google Plus?

posted on May 28, 2013

We are approaching the 2nd anniversary of Google+ (late in June). Two years old already? Phew, time flies and it’s so cute and cuddly.

But there are still plenty of questions. The questions are less about number of people who are there and more to do about interaction and engagement. Well, it least it seems that way but if the information from this eMarketer article that focuses on research done by the Social Media Examiner is any indication it could be about what TYPE of people are there.

The following chart shows how SMB’s (small-medium business) view Google+ in the pecking order of social media platforms. If you are Google this should be a pretty serious red flag.

Google Plus and SMB

Of course, this begs the question “Is this how businesses in general see Google+?” I would posit that Google+ is truly valuable to larger businesses. Why? Because they have the resources to take advantage of what Google+ offers a business in terms of its SEO efforts.