Should All Movies Promote Like ‘Anchorman 2′ Has?

If you are not aware of the impending release of Will Ferrel’s ‘Anchorman 2″ then you probably aren’t reading this post becasue it would mean that you are off the grid. In other words, promotions for this movie are all over the freakin’ place.

This will be a case study in how to (or maybe how not to?) promote a movie but it will not likely be anything that other movies could get away with in the future. Why? This fits Will Ferrell perfectly but would it fit Leonardo DiCaprio? Doubt it.

Here is one of the extremes that the marketers of this movie have gone to as Ron Burgandy shows up as the real anchorman of a local newscast in Bismarck, ND this weekend. Just the fact that this was done in Bismarck is funny enough for me.

Stay classy, Pilgrims.

“Vast majority of users” Can Now Use Healthcare.gov

We are now turning another page in one of the most laughable website rollouts of this relatively young Internet era.

There is no need to run through the timeline of this historic face plant of a website introduction that is Healthcare.gov. Enough has been said already by far too many.

But in the spirit of being up-to-date, the line about the site’s new found functionality is one that could only be produced by bureaucrats and those who play politics for a living rather than a calling. (Easy there folks, this includes pols on both sides of the aisle so don’t get your knickers in a twist).

The update and current state of affairs on Healthcare.gov was announced yesterday in a report from the Department of Health and Human Services (PDF). It reads, as reported by cnet

The Obama administration announced Sunday it had met its deadline for improving HealthCare.gov after myriad technical issues plagued the launch of the government-run online health insurance marketplace.

After hundreds of software fixes and hardware upgrades, the site is now running “smoothly for the vast majority of users,” according to a report released Sunday by the US Department of Health and Human Services.

Could there be a looser definition of just how many people this might now work for? I suppose yes but this one is certainly loose enough and something that can be talked around easily as we move forward. Maybe this is more of a lesson in PR spin than anything else? At any rate, it’s all very ‘Washington-esque’, don’t you think?

We are putting this post under our “Reputation Channel”. Our question is can the US government ever have a good reputation regarding its online ‘prowess’ after this mess? Why did they hire the wrong company initially and have to send even more to call in private sector specialists to make the site right? Your thoughts?

Healthcare.gov

Happy Thanksgiving from Marketing Pilgrim

This is one of our favorite holidays here at Marketing Pilgrim for obvious reasons.

We want to wish you all a safe and blessed Thanksgiving.

Happy Thanksgiving

Infographic: Facebook Advertising Overview

It’s the day before Thanksgiving. We need to eat light to prepare for tomorrow’s Thanksgiving gluttony.

That’s why we are going lite today with this infographic from Wishpond. Enjoy

WishpondEverythingFacebookAdsInfographic

If You Think Twitter Improved Age Screening for Alcohol Advertisers You Might Be Drunk

OK, I have never known Marketing Pilgrim readers to be bashful so if I am missing something obvious here please tell me.

According to Twitter they have ‘improved’ their system for age verification for alcohol advertisers trying to keep underage folks away from their messaging. The process looks like this.

AgeGating_blogimage_revised_1

Ummm…….couldn’t someone simply put in a birthdate that makes them ‘legal’ and the associated alcoholic beverage advertiser would be none the wiser? Is Twitter depending on the honor system? And this was an ‘improvement’ over the old way? What did that ‘old way’ consist of, the question “Are you of legal drinking age?’ (please say no, please!)

Twitter seriously wrote this in their post:

Google Puts Reviews for Businesses in One Spot

Google is trying to help business owners get a grip on their reviews which can be the lifeblood of many SMBs.

On the Google and Your Business blog we get

Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.

Reviews from Google in One Place

It’s cool and it’s easy. But does the around the web review part include Yelp? Don’t hold your breath.

Can An Awesome Product Overcome Reputation Issues?

Amazon-LogoHere at Marketing Pilgrim, we are especially sensitive to stories about corporate reputations. Our founder Andy Beal and his Trackur product specialize in helping companies keep track (get it?) of what is being said in the online space.

In most cases, when there is some concern or issue around a product or service, many are quick to jump on the reputation crushing bandwagon to express their concerns, be they real or imagined. People like to be part of a group especially when they can get some sense of making a difference, no matter how artificial it is. But how far will they go to bring a brand down if it is something they really like?