Infographic: SMBs Getting This Mobile and Social ‘Thing’

SMBs have a more difficult time adopting all the areas they are told they ‘have to be in’ mainly because of resources.

That aside they are getting the hang of things. A recent infographic from BIA/Kelsey (hat tip to SAI) shows just how much these folks are becoming more social and mobile in their approach. Agree? Disagree?

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Marketing of the Future Will Be a Multiscreen Endeavor

While it’s relatively easy to feel the tide moving in the direction of a multiscreen environment for those who are faced with the challenge every day, the vast majority of business people will need to be educated about just how important multiscreen will be in the very near future.

A recent study conducted by Nielsen and the Association of National Advertisers and presented at eMarketer makes it very clear that the multiscreen world is upon us and changing the face of advertising rapidly.

Just look at these numbers regarding allocated spending to multiscreen campaigns when asking marketers and advertisers about where this is going in just three short years.

Total Media Spend Integrated Multiscreen

Now when asked about which devices will be important the trend is obviously moving toward the mobile world. Surprisingly though, the computer itself doesn’t take quite the swan dive in rankings that one might think.

Find What You Are Seeking on the Marketing Pilgrim Job Board

seekWhat we seek we shall find; what we flee from flees from us. - Ralph Waldo Emerson

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you move forward. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your November openings here.

Have you seen the new listings this week (as of November 21th)? Here is a sampling:

Infographic: The Definitve Local Review Site Chart

Local reviews are the lifeblood of many in the restaurant business and they are becoming increasingly important to businesses of all types who serve a local clientele.

This chart put together by LocalVisibilitySystem.com does a great job of helping show the ins and outs of a ecosystem that can be difficult to manage. (Click the image to enlarge)

Local Review Site Chart

What is your experience with local reviews as an SEO or a business owner? Good? Frustrating? Something else?

(Hat tip to MP’s own Andy Beal for this great piece of data)

Infographic: Holiday Mobile Shopping

Mobile Infographic PreviewTis the season to be hyping!

It’s the holidays so it must mean that mobile shopping is going to dominate the holiday buying landscape.

Well, it’s not quite like that but mobile shopping is growing. This infographic from Blue Chip Marketing gives you some insight into the space. Do you see it the same way?

Click Continue Reading to see the whole infographic.

LinkedIn Showcase Pages Added to Company Pages

LinkedIn has created a way to have deeper and more direct messaging to visitors of a company page by adding Showcase Pages.

The LinkedIn blog tells us

Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.

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#Infographic: The History of Hashtags

It’s that time of year. Less innovation and more selling. That’s not a bad thing.

With that in mind, here’s a quick infographic to take you through the all important history of the hashtag. How did we survive without these little fellas?

Check out this history of the hashtag infographic from Offerpop.

History-of-Hashtags-Infographic