Study: Marketers Woefully Out of Touch With What Consumers Respond To

If you are a marketer of any kind you may not want to read on. Why? Well, some research that was done by x+1 and Research Now reveals that what goes on in the marketing echo chamber may be further from reality than you imagined.

The research as reported by eMarketer shows that what marketers feel is important to consumers often isn’t even close to what the consumers themselves want. If you are ready, look for yourself.

Marketers v Consumers

Is it possible that that marketers are really that disconnected from the consumer? Based on the amount of hype and sheer junk that often passes for analysis and advice in the Internet marketing space alone the answer is yes. For years the Internet marketing industry has run miles ahead of reality and it continues to do so today.

Yahoo Announces Move to SSL for Sites and Encryption Between Data Centers

online-security-padlockYahoo appears to no longer be willing to be the NSA’s favorite provider of information. Ars Technica reports

In the wake of revelations about the National Security Agency’s monitoring of traffic on the private international fiber links connecting the data centers of Google and Yahoo, Google stepped up its efforts to encrypt internal server traffic and block such monitoring. Now, Yahoo has announced its own plans to encrypt all information that travels between data centers by early next year.

In addition to encrypting traffic between its data centers by March of 2014, Yahoo is also moving to apply SSL encryption across all its websites within the same time frame.

Traditional Stores Opening Silicon Valley Labs In Attempt to Compete Online

Silicon-Valley-MapIt’s taken many years and lots of proclamations from the Internet industry that it has taken over shopping (which it hasn’t by any stretch of the imagination but it’s great PR hype, isn’t it?) but the world of traditional brick and mortar retailers is giving in just a little.

How? They are setting up labs in the Silicon Valley area to be closer to the innovation so they don’t get left behind. The Associated Press reports

Software engineers wearing jeans and flip flops test the latest smartphone apps. Walls and windows double as whiteboards where ideas are jotted down. And a mini basketball net is in the center of it all.

At first glance, this workplace resembles any Silicon Valley startup. There’s just one exception: Target’s trademark red bulls-eye at the entrance.

Google Wants You ‘Walking In a Winter Wonderlab’ This Holiday

Winter WonderlabNexus ring!
Are you listening?
In the store, tablets glistening!
A beautiful sight
We’re buying tech right!
Walking in a Winter Wonderlab!

This holiday season Google has created pop up stores which they are calling Winter Wonderlabs (Now do you get the first few lines of the post? Sing along, it’s fun and oh so clever!). These stores will have shown up in New York, Los Angeles, Chicago, Sacramento, Washington, DC and Paramus, NJ (yup, Paramus). The idea is to let consumers experience the full suite of Google ‘toys’ for the holiday.

You can even play inside a giant snow globe. Take a look.

Ready for Action with the Marketing Pilgrim Job Board

actionSuccess seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit. – Conrad Hilton

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you move forward. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your November openings here.

Have you seen the new listings this week (as of November 15th)? Here is a sampling:

Living Social Site Down Since Tuesday, Did You Even Know It?

Living Social is barely hanging in there as it is but now they have to endure the reputation damage that their site outage is causing. This may be a blow that the struggling deals site cannot rebound from.

All Things D tells us:

The deals site and its mobile apps have been down since at least 2:45 pm ET on Tuesday. The site originally returned a message saying that it was down for “scheduled maintenance,” but the company later removed the word “scheduled” from the message.

Sources told AllThingsD yesterday that the company’s platform for merchants to log in and manage their deals was also down. It’s not clear if the same is still true today.

Living Social Down

The outage started at about 2:45 ET on Tuesday and as of this writing it was still down. Living Social is fully aware of just how this looks. From their blog we get.

Suffice to say, we are ashamed and embarrassed.

What’s Bigger? Magazine Industry, Newspaper Industry or Google

The headline reads correctly. The comparison that was made by The Business Insider was to compare one company’s size, that company being Google, against the magazine and newspaper industries separately.

And the winner? Duh, would this be a post if it were anything other tan Google? Of course not. Check out the numbers.

chart-of-the-day-google-media

This is almost like adding insult to industry. Basically Google helped destroy these once venerable industries and they are not looking back.

One company is bigger than two separate industries? Why not? It’s the Internet Age and all bets are off. What’s your reaction to this?