If you are a marketer of any kind you may not want to read on. Why? Well, some research that was done by x+1 and Research Now reveals that what goes on in the marketing echo chamber may be further from reality than you imagined.
The research as reported by eMarketer shows that what marketers feel is important to consumers often isn’t even close to what the consumers themselves want. If you are ready, look for yourself.
Is it possible that that marketers are really that disconnected from the consumer? Based on the amount of hype and sheer junk that often passes for analysis and advice in the Internet marketing space alone the answer is yes. For years the Internet marketing industry has run miles ahead of reality and it continues to do so today.