Featured Job: Oxfam Looks for Search Marketer to Help Do Good

oxfamlogo2Oxfam America is one of those rare organizations that seems to truly get it. Not only are they trying to do good by helping stamp out (insert your favorite form of injustice here) they are doing it using the Internet in ways that should make other non-profits stand up and take notice.

When we saw that they are looking to find a top notch search marketer for their Boston operations it only made sense to put this great opportunity in front of some of the best search marketers in the world: our audience.

We asked a few questions of the folks at Oxfam, in particular Megan Weintraub and Victoria Marzilli, to give you some insight about this great opportunity. Hat tip as always to my friend, Bob Ferguson, who helps keep me informed of Oxfam’s efforts and keeps the music flowing.

FairSearch Complains to EU About Google’s Mobile ‘Dominance’

Android is Pure EvilFairSearch is at it again. This time the group is petitioning the European Union about their arch nemesis Google’s evil plot to dominate the world via their mobile strategy. Thank God FairSearch is keeping an eye on this for all the world! Amen!

Calling Google’s Android OS a ‘trojan horse’ used to dominate the mobile markets FairSearch posts on their blog

FairSearch.org has filed a complaint with the European Commission laying out Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile.

Google’s Android is the dominant smartphone operating system, running in 70% of units shipped at the end of 2012, according to Strategy Analytics. Google also dominates mobile search advertising with 96% of the market, according to eMarketer. The complaint says Google uses deceptive conduct to lockout competition in mobile.

Would ‘Do Not Track’ Legislation Impact Your Marketing Efforts?

Do Not TrackAccording to an article from AdWeek there is some renewed interest in getting ‘Do Not Track’ legislation pushed through that would give consumers the chance to sign up for a ‘Do Not Call’ type exemption from online tracking.

The article tells us

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce hearing planned before month’s end, groups are stepping up their lobbying to block Sen. Jay Rockefeller’s reintroduced Do Not Track Online Act, which would give consumers the online equivalent of a Do Not Call option with the click of a mouse.

Greatest Concern About Facebook Home? You Guessed It, Privacy

facebook-icon 1If there is one thing that we have been conditioned to do over the years whenever Facebook so much as hiccups is to wonder just what they have or have not done to the privacy of Facebook users.

Facebook has a reputation of running roughshod over its users’ privacy and then acting as if there is a ‘no harm, no foul’ attitude that we should all adopt. Whether you let them off the hook or not is your call. Most simply put up with it and move on regardless.

The level of mistrust that has developed over the years is a healthy one but let’s be realistic here. It’s mostly shared by a vocal minority that Facebook is smart enough to realize is confined in a relatively tight echo chamber. After all there are about 1 billion users of Facebook and it is probably safe to say (in an extremely non-scientific manner) that at least 95% of them either don’t have a clue about what Facebook knows about them nor do they care. When it comes to how privacy is viewed by Facebook users, Facebook knows that its best result falls under the ‘ignorance is bliss’ category. They’re not stupid. Oh, and let’s not forget, this is for Android users only which is, for the most part, a different crowd than folks using iOS for their mobile experience.

The REAL Facebook Home

Thank you to Mashable for bringing the new version of the Sunday Comics from the guys at Joy of Tech.

Facebook Home has a long way to go to first be understood and then get out into the marketplace in a significant way. In the meantime, while everyone praises it or trashes it, let’s at least have a little fun with it.

Oh and reminding us about Mark Zuckerberg’s view of what he is helping to accomplish with Facebook it never hurts to remember the dying squirrel. Ahh, yes, changing the world …….

facebook-home-joy-of-tech

Facebook Home Arrives and Opinions Abound

Facebook HomeFrom time to time a new announcement comes around that gets a ton of attention that is all over the board. Yesterday’s announcement by Facebook of a sort of Facebook phone has created plenty of discussion around the industry.

Let’s take a look at what the pundits had to say:

Gigaom’s Om Malik says plenty in the title of his post “Why Facebook Home bothers me: It destroys any notion of privacy“. He also laments:

This future is going to happen – and it is too late to debate. However, the problem is that Facebook is going to use all this data — not to improve our lives — but to target better marketing and advertising messages at us. Zuckerberg made no bones about the fact that Facebook will be pushing ads on Home.

Google Taking Lion’s Share of Mobile Ad Dollars

Mobile advertising is a growth industry. By how much depends on your source of information but no matter the source, if you don’t see a serious growth curve / upside then it’s not likely to be reliable.

Let’s take a look at what eMarketer sees as the future of growth for mobile ad revenue. Nice numbers even if you chopped them in half.

Mobile Ad Spend Forecast eMarketer

With this kind of growth you might suspect that there will be plenty to go around no matter the size of the advertising venue but in this case it will be a case of the rich getting richer. The rich being referred to is primarily Google by a large margin. Look at this chart and you will see that when it comes to mobile advertising Google is making the game quite lopsided.