While we know that SES NYC just happened last week we have taken some time (well actually Gareth Davies has) to sift through some of the knowledge that was given during SES London oh so many days ago (February to be exact). At this rate we’ll bring you updates for SES NYC in July but we’ll get better . Thankfully, great information is still great information so enjoy!
Before this year’s Search Engine Strategies in London a question many business owners wanted an answer to was ‘Where are things headed in the next few years?’ Fortunately I had the pleasure of interviewing a number of the guest speakers, and so I asked them to gaze into an imaginary crystal ball.
‘Content is exploding. In nearly 20 years I have never seem so much interest in content. People are finally putting budgets into it and you’ll see jobs like ‘content strategist’ being advertised. It shows no sign of abating and I think it will proliferate. I believe that people who come up with good content ideas that can run and run, are useable, search friendly, cross platform and can be maintained over time, will really have the power.’
Catherine Toole – stickycontent.com