Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014?
Danny: I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually offer something that you can’t get elsewhere. So I think small businesses can continue to do well with SEO.