39 tips from London Conversion Conference

Website owners are spending 9x as much money getting people to their website than they do converting them, however most websites still have a conversion problem! At this year’s Conversion Conference in London, Gareth Davies from Marketing Pilgrim was on hand to listen to some of the world’s leading conversion experts share some of their top tips.

CONVERSION

Conversion graphic london

1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí – Matt Althauser, Optimizely

2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser

3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser

Experts Talk About The Future of Search

While we know that SES NYC just happened last week we have taken some time (well actually Gareth Davies has) to sift through some of the knowledge that was given during SES London oh so many days ago (February to be exact). At this rate we’ll bring you updates for SES NYC in July but we’ll get better :-). Thankfully, great information is still great information so enjoy!

Before this year’s Search Engine Strategies in London a question many business owners wanted an answer to was ‘Where are things headed in the next few years?’ Fortunately I had the pleasure of interviewing a number of the guest speakers, and so I asked them to gaze into an imaginary crystal ball.

Content

catherine-toole‘Content is exploding. In nearly 20 years I have never seem so much interest in content. People are finally putting budgets into it and you’ll see jobs like ‘content strategist’ being advertised. It shows no sign of abating and I think it will proliferate. I believe that people who come up with good content ideas that can run and run, are useable, search friendly, cross platform and can be maintained over time, will really have the power.’

Catherine Toole – stickycontent.com

How to Edit and Market Your Web Videos

In this final installment of 3 articles, Gareth Davies, author of “Videotastic!” looks first at editing video footage, and then suggests some ways you can market them online.

Post Production:

  • Edit, Edit and edit again – you need to be ruthless when you edit. Just because a clip took ages to shoot, or cost you more money than you planned, donít be tempted to leave it in the edit for that reason alone. Edit, edit and edit again to make sure your video only contains footage that aid the story.
  • Cut to the chase – web videos need to be immediate and straight to the point and long intros can lose an audience. Treat your final videos like a web page, as youíll only have a few seconds to draw people in, so cut to the chase. Think shorter rather than long but without losing the key information.
  • The Insider’s Guide to Web Video Production

    Web videos can help build trust, educate, inspire or entertain. They can even open up your business to new audiences. In part 2 of the exclusive web video series for Marketing Pilgrim readers, based on his new book, “Videotastic!” Gareth talks about production.

    Production:

    With a script, location, a clear idea of what you want to shoot all in place, its time to think about production. This is when its important to know your kit and avoid the usual pitfalls of filming.

  • Go manual – Cameras that only have automatic settings can limit your options when you shoot. If you’re looking to buy a new camera to shoot web videos, then try and get one that shoots HD and has manual controls for focus, iris, zoom and white balance. Use these settings manually wherever possible, as they will offer more control over the type of footage your camera shoots.
  • Killer Tips to Making Web Videos and Marketing Them Like a Pro

    Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication. Online videos can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Here, Gareth Davies offers Marketing Pilgrim readers an exclusive insight into the world of web videos from his new book, “Videotastic!”. This is part one of a 3 part series.

    Part One

    A useful starting point when it comes to the world of web videos, is to think about what type of videos would work best for your business. Videos can sell and videos can inform customers and prospects, and sometimes a single video can do both. Here are some options of video that might work for your business below.

    What’s Working for SEO in 2011: A Review from London SMX

    Gareth Davies of GSINC Ltd covered SMX London last week and filed this report.

    With the latest Google Panda update, and the issues some webmasters have faced as a result of the update, attendees at this year’s SMX LONDON were looking for answers to what’s working for SEO in 2011.

    The panel consisted of Mikkel deMib Svendsen, Christine Churchill and Max Thomas.

    SMX London panel

    SEO Has Evolved:

    First up was Mikkel deMib Svendsen. Mikkel began by reminding attendees that when it comes to SEO, things are very different in 2011 to what has gone before.

    In the 1990’s SEO was relatively easy…simple algorithms meant that SEO was mainly about on-page factors and search engines had very few (if any) people dedicated to fighting Spam. Today the search engine algorithms are very complex, and there are huge teams dedicated to fighting Spam.

    13 Quotes of Note From SMX London

    SMX hit London this week and Marketing Pilgrim writer Gareth Davies was on hand to capture 13 of the most notable quotes by this year’s speakers. So here they are.

    1. Why does page speed matter?

    “Because Google has announced – let’s make the web faster”

    Richard Baxter – Seo Gadget

    2. Twitter advertising

    “Promoted Tweets with no targeting cost…$80,000 a day!”

    Martin Macdonald – OMD Group

    3. Bing

    “Bing sucks at broad matching. Don’t expect Bing to recognise broadly matched synonyms like Google”

    Daniel Ruby – Chitika

    4. FaceBook

    “Facebook exists to keep people on Facebook…they only give lip service to Bing”

    Daniel Ruby – Chitika

    5. Bing/ Yahoo traffic