SMX London – Empowering Search Marketers – Cool tools from Microsoft

The first London SMX in 2007 was a great conference– so the 2008 event held in the New Connaught rooms in Russell Square had a fair bit to live up to. However in spite of a recession there was a good crowd in attendance and the conference attracted many attendees people from all over Europe.

To kick off the event Chris Sherman reminded us that we there were a lot of positive changes happening in the current search space. Search engines themselves were finally opening up – particularly so MSN & Yahoo.

So Chris suggested we were now witnessing an end of the ‘us v them’ mentality that had long seemed to exist between the search engines and online marketers.

SMX London – SEO & Social Media Marketing

The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.

Jane Copland – SEOMoz

Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…

She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.

SMX London – Keyword Research Tools & Techniques

Christine Churchill – KeyRelevence.com

Following on quite usefully from the information we had been given about the Microsoft keyword research plug-in, Christine Churchill looked at a big question ‘Why do keyword research?’

She suggested that there were a number of reasons why keyword research is so vital:

1. It is fundamental in Search Marketing
2. It can correct bad keyword choices
3. It is market research
4. Keyword research can help increase conversion rates
5. Research can also help find more niche keywords

From here Christine highlighted the main stages of keyword research process of

1. Brainstorming & discovery stage
2. Keyword expansion
3. Keyword evaluation

Keyword Research process

The brainstorming stage means a wide net can be cast and the process can be inspired by a range of activities including:

SMX London Part 5 – Understanding the Needs of a Searcher

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)
understanding searcher needs at SMX panel profile photos

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Understanding the needs of a searcher
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On the morning of day two I made my way to the first session of the day. The first person up to speak to us was Gord Hotchkiss from Enquiro. Gord had a charismatic style and even though it was first thing in the morning, he knew how to engage his audience.

SMX London 2007 Conference Notes: Part 4

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

“What’s New with the Algorithm?”
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The final session of the day this was an informal Q+A on the subject of “What’s New with the Algorithm?” This session had the infamous DaveN aka Dave Naylor on the panel who had recently returned from a visit to SeoMoz’s office in Seattle.

SMX London 2007 Conference Notes: Part 3

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

Ken,dixon and rob kerry photos

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Cutting Edge Link Building Tactics
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I was looking forward to the “Cutting Edge Link Building Tactics” and first up was Ken McGaffin of Wordtracker and Linking Matters fame.

SMX London 2007 Conference Notes: Part 2

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

Kelvin, andrew and lisa photos

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Leveraging Social Media Networks
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This session was packed and the first to speak was Kelvin Newman of Site Visibility.