In Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your business.
A lot our clients at Stryde, rely on us for content strategy and execution. They invest a lot of money into content initiatives and in return, expect a lot back in terms of awareness and revenue. I’m sure it’s the same at your agency or if you’re an in-house marketer, the same in your organization.