As I mentioned earlier in the week, MarketLive released a very interesting white paper at Internet Retailer 2007 about how you can generate more orders from your traffic. Normally, we would refer to this effort as working on improving your conversion rate. However, the MarketLive position is that monitoring the conversion rate is of little value because it is so broad. Instead, they recommend focusing on small pieces of the shopping experience by themselves.
There is a lot of information in the report and I recommend that you download it and study it. However, here are some tips that I found interesting: