Competitive Intelligence For SEO – SimilarWeb PRO Review

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.

In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.

Win a trip to ClickZ Live San Francisco, including flights and accommodation!

Vine Your Way to ClickZ Live San Francisco

ClickZ are offering you the opportunity to win a Platinum ticket to ClickZ Live San Francisco (valid 12-14 August, 2014), and thanks to their friends at Expedia.com, they will also include flights (internal US only) and accommodation for the duration of the event.

Deadline is tomorrow at midnight (PDT) Wednesday, July 16th

Tell them the biggest challenge you’ve faced in digital marketing in a Vine video, using toys (because, being digital types, there must be some toys lying around you’re office somewhere! )

  1. Once you’ve created your Vine, simply Tweet it using the hashtag #DigitalMarketingChallenges.
  2. CZ will be displaying their favorites on the @ClickZLive Twitter feed and on http://www.clickz.com/static/digitalmarketingchallenges
  3. ClickZ Live will select the winner and announce it online on Monday, July 21st!

Improve your SEO impact with powerful competitor intelligence

As SEOs, we all know that keyword analysis can be a major challenge. Using existing data to build a content strategy has become increasingly difficult since Google started hiding most of the keyword information in Analytics behind “not provided.” Another challenge is the fact that Google Analytics only provides statistics on your own search referrals, telling you nothing about competitors.

‘Your Data Trumps Big Data’ – An infographic for optimizing marketing for Millennials

The Millennial generation is an opportunity and a challenge for businesses. In this second wave of research conducted by SDL we can see how the currency of data is treated with great value and respect by the Millennial generation but in equal measure, they are also willing to give up certain elements of data and personal information if there is something in it for them.

The notion of the fair exchange is nothing new in customer experience but the data presented below certainly highlights the need for authenticity and respect in building that all important bridge of trust between the consumer and businesses, as surveyed in Millennials.‘Your Data Trumps Big Data’ represents the need for a new approach by Marketers to obtaining and utilizing data for optimized customer experiences.

data_infographic1

Is that a Dodo bird…or a marketing campaign?

Dodo birdRemember how business professionals used to be completely devoted to the BlackBerry – so much so that “Crackberry” was named Word-of-the-Year in 2006? Back then, we didn’t realize that most of the technology we were holding near-and-dear would quickly become passé.

But now, we’re getting more accustomed to the rapid evolution of technology and processes. Looking around, I know that much of what’s familiar in the workplace today is probably on its way to becoming obsolete, replaced with alternatives that are more user-friendly, more intuitive and always connected.

And I know that’s exactly what’s happening with conventional marketing campaigns, too.

As I see it, one-way, mass-market marketing campaigns are going the way of dinosaurs and dodo birds. In the not-too-distant future, they’ll be extinct – not because there’s anything inherently “bad” about conventional marketing campaigns, but because they’re becoming less and less effective.

Simple, Fun, Creative = Winning Video

The guys and gals over at Owler get it. They figured out that you don’t have to spend five-figures to make a fun, and very effective, video that explains your business and gets a customer to understand what you do in under two minutes. Check this out.

Great video, right? So how can you do the same without breaking the bank? Here is what Owler had to say about the making of this video.

Start With Identifying Your Benefits

We started by brainstorming the most important benefits of Owler to our target audience. We narrowed it down to three benefits. Company alerts, curated “noise-free” news and community polls.

How To “Show” The Benefits?

A Millennial by any other name would still smell as sweet to a brand

Millennials MatterBorn between the early 1980s and 2000? Remember Italia ‘90 or USA ‘94 as your first soccer World Cup? Born in a time when mobile phones replaced landlines as the phone of choice? Let alone could access the internet, or fit in the pocket of your jeans; and when Jurassic Park was about as advanced as cinema got? Well then you, dear reader, are a Millennial. But maybe you don’t identify with such a label? Perhaps you are familiar with ‘Generation Y’, the obvious follow-up to ‘Generation X.’ Or maybe in your country you are familiar with another bucket term.