Measuring ROI: why we’re all doing it wrong

This sponsored post is by Majestic’s Marketing Director, Dixon Jones.

I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before.

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This is an alarming statistic, but not entirely surprising given that most businesses are now almost entirely reliant on an ROI tracking technology which is both free and owned by the company selling the traffic! I am talking of course about Google Analytics. It has become almost omnipresent, especially for non-enterprise level businesses. Using this as your main KPI tool of choice creates a number of inequalities for your stats. In short – we all need new tools!

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

If a link drops on the web, does Google care enough to penalize you?

Bad LinksI receive several link removal requests a month from people who have left legitimate comments on my blogs. These people followed the rules and only embedded links in the little URL field that WordPress provides by default in the comment form. It is not required that you place a link there but most people do it.

The links use the “rel=’nofollow’” attribute and I manually review all the comments. Once in a blue moon a spammer gets past my vigilance with a well-crafted generic comment. I have learned to be more suspicious and to sometimes search the Web for the 1-2 sentences that the spammers leave before approving comments.

The Problem Is Not the Links: It is the Lack of Research

The top five ad exchanges every marketer should be using

What is an ad exchange?

An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space and for the advertiser to target the most accurate audience. Additionally, it reduces the cost of a middleman by making this a direct buy.

So… what are the top ad exchanges YOU should be using?

Tips for blocking SEMalt and botnet attacks

Bot attacksSUMMARY: Botnets are degrading Website performance and preventing real people from visiting your Websites.  Here is a brief update on the problem and some measures you can take to block one specific botnet operated by SEMalt.

You may know by now that the SEMalt “service” has been probing Websites with fake traffic generated by botnets.  The problem with fighting botnets is that they come from everywhere.  Many of the compromised nodes are Web hosting servers hiding in the cloud or in far eastern and European data centers.  We see them coming out of Africa, South America, and even New Zealand.  US military networks are compromised and rolled into the swarm every few months.

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Competitive Intelligence For SEO – SimilarWeb PRO Review

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.

In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.

Win a trip to ClickZ Live San Francisco, including flights and accommodation!

Vine Your Way to ClickZ Live San Francisco

ClickZ are offering you the opportunity to win a Platinum ticket to ClickZ Live San Francisco (valid 12-14 August, 2014), and thanks to their friends at Expedia.com, they will also include flights (internal US only) and accommodation for the duration of the event.

Deadline is tomorrow at midnight (PDT) Wednesday, July 16th

Tell them the biggest challenge you’ve faced in digital marketing in a Vine video, using toys (because, being digital types, there must be some toys lying around you’re office somewhere! )

  1. Once you’ve created your Vine, simply Tweet it using the hashtag #DigitalMarketingChallenges.
  2. CZ will be displaying their favorites on the @ClickZLive Twitter feed and on http://www.clickz.com/static/digitalmarketingchallenges
  3. ClickZ Live will select the winner and announce it online on Monday, July 21st!