By Brent D. Payne
A fellow friend and SEO, Vinny Goldsmith, mentioned I should do a blog post about the trends and reasons behind those trends regarding the ‘Palin Effect’.
As many of you are aware, Sarah Palin has been quite the buzz on the internet over the past few weeks. In fact, Sarah Palin related queries (all queries broad matching to ‘Palin’) resulted in 7.18% of Tribune Interactive’s total unique visits from search engines during the month of September. That’s nothing to sneeze at, that’s for sure.
The chart below shows that, for Tribune, she garnered nearly two-thirds of the market share when compared to the other three candidates on the 2008 ticket (broad match on other candidates’ surnames as well).