How to Turn the Coveted SEM Triple Play – The Little Known Integrated Approach to Success

By Gyutae Park

yankee stadiumIf you’re a baseball junkie, you know that a triple play is nearly impossible to turn in a game. It requires perfect conditions (at least two runners already on base and no outs), super quick reflexes from the fielders, and a little bit of luck. In fact, the unassisted triple play has only been executed 14 times in the history of Major League Baseball (from 1876-2007).

Now before you hit the back button, confused that Marketing Pilgrim has somehow transformed into ESPN, let me explain how this is relevant to search engine marketing.

New Technique for Optimizing Flash Sites for Search and Usability

By Lamees Abourahma

Web content has evolved from plain old text to more sassy content including video, sound and Flash. This new engaging content is more likely to attract visitors and capture their attention for a longer time (thus increasing Site Traffic and lowering Bounce Rate).

Bruce Clay, in a recent episode of SEM Synergy on titled “Changing definition of content” said: “…the definition (of Web content) has expanded. Content can be video, MP3 or images, even feeds or news or blogs… the search engines have to figure out how to decipher that and measure engagement… new sites have a lot of Flash files and images… we’re actually finding that this actually makes a difference. If the web has more pictures, that’s how you get more visitors.” The problem is, most search engines still can’t decipher Flash files or index Flash sites (i.e., sites designed entirely using Adobe Flash).

The Process of Producing Web Traffic that Gets Results, Think Like Someone Else

By Mark R. Hinkle

The reason people publish content on the web varies: to promote a product, their company, or themselves as an expert. If you are looking for a shortcut to fame and fortune stop reading. Publishing and promoting your content should be looked at as a process with a distinct goal in mind. Gimmicks and other tricks are short-sighted unless you want to be the next Tommy Tutone or Devo it’s worth your time to come up for a complete content and promotion strategy.

My Third Entry – How to Guaranteeably Assess, Sell and Execute a Small Business Link Building Campaign without getting sandboxed / trustboxed using the SEO Toolbar for Firefox — Content Alone is not Always King

By Ben Fremer

This is my third marketing pilgrim search marketing scholarship entry. Previous small-business related Marketing Pilgrim Search Marketing Scholarship articles we have submitted in the prior two competitions include Dominating the long tail of local search with databases & The Ultimate Internet Marketing Article (overview of search marketing for small businesses. We have done dozens of SEO and link building campaigns for small businesses, and that is where these insights come from ( this isn’t just theorizing or speculation ).

Introduction to typical small business Link Building needs, and how they differ from other businesses

Kobe Bryant jumps over a car (an Aston Martin)!

By Mike Morabito

Did you see it? I feel like I was there when it happened.

As we begin watching the YouTube video Kobe Bryant (the best basketball player in the game) puts on his shoes and against advice of his friend standing near by he gets into position to jump over a moving Aston Martin car that is speeding in his direction.

As you hear the car’s engine off screen begin to roar your heart starts to beat as you get pulled into the action. Kobe who is staring at the car off screen speeding in his direction with a fixed gaze is ready in jumping position then the doubts begin to fill our mind as the car races toward the current NBA MVP who is prepping himself to jump. Every moment as we watch the engine gets louder and louder before finally at the last moment the Aston Martin comes into view right before he jumps over the car as it passes under him. Amazing, he did it! Kobe Bryant really jumped over a moving car!

The 5 Apple Pickers

By Paul Steinbrueck

At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…”

There once were 5 families that lived in a rural valley where the soil was rich, the weather was harsh, and the best apples in the whole world grew wild.

One day at the first home the man of the house said, “My family is hungry. I know there’s an apple tree on the ridge. I’ll go and see if I can get some apples for my family.”

Are Social Networks missing out on their highest converting age demographic?

By Kristoff Doneit

Most social networks are geared towards a younger age demographic of users, between the ages of 16 and 30. Even though this is the largest age demographic of social networking users online, the conversion ratio is the lowest. The reasons for this being fairly obvious. Most people between the ages of 16-25 are going to school and possibly even living at home or being supported by their parents. Most of them do not have a steady income or a full time job. So in essence, this age demographic has little or no buying power or is living “on the cheap”, and are much less willing to make large or frequent purchases online. So why are more social networks not targeting an older age demographic? Because they see the sheer volume of adolescent to young adult users online and assume that mass quantity equals more money. This is simply not the case, and for some reason, most of the major social networks (myspace, facebook, bebo, etc.) still have yet to catch on to this factor. If you look at almost all case studies conducted on age demographics and their spending habits, you will notice that the older or “grey” internet users tend to spend much more as they usually have a stable income and are generally in a much higher bracket. This means that the conversion ratio of an older demographic would be much higher, than their current target market.

How can social networks capture an older generation of computer users?