How does search engine optimization and pay-per-click advertising relate to your quest to have an amazing night out at the hottest bar or club in town? And what friend should you make sure to bring along so that you will definitely have a night to remember? Well I won’t require you to have the patience of SEO, but instead I’ll give you the instant gratification of PPC.
Two friends, SEO and PPC are getting ready to head out on their quest to have an incredible time at the new local hotspot. They decide they will meet at the club since they live on opposite sides of town. As usual, PPC quickly gets ready and heads out the door. There is no style lost, however, in the quick process of getting ready. In fact PPC is looking quite flashy and really stands out from the crowd. PPC quickly finds a parking spot right next to the club and heads past the long line waiting to get in. As usual PPC is on the guest list and is ushered right inside.