Versioning has long been a necessity in forming online marketing strategy and making correct business decisions. Versioning helps to answer questions like:
- What is the best price to charge for your products?
- Which page layout is the best for conversions?
- Which options should I present my customers with?
Most companies need to version their pages to find answers; the question then becomes, how do you version your pages in a way that doesn’t affect your organic search results, or better yet, improves them?