By Linda Bustos
Are those really your conversion rates?
Do customers actually find your site using that keyword?
Are you sure that Digg story sent you all that traffic?
Google Analytics may be lying to you, even though it tells the truth — simply because you’re not telling it how to track your site effectively. Are you guilty of any of the following?
Heads Up: All inks open up in new windows, don’t say you weren’t warned.
Tracking Too Much
1. Tracking Your Own IPs
Google Analytics allows you to set up filters for any IP that you don’t want to track. You should consider adding a filter for any user who doesn’t represent your target audience – including company employees’ home computers, the office IP block, SEOs and other web consultants and, if you can identify them, competitors! There are a number of problems tracking unnecessary IPs causes: