Launching your website and embarking on a search engine optimization endeavor, is much like reliving your social interactions of school; specifically your High School social life.
Your pubescent self esteem and, in this instance, the success of your website; is based upon your popularity. On the Internet, this is said to be achieved by establishing meaningful links. In the eyes of Search Engines, these act as a vote and a means of measuring your credibility, and in turn; your popularity. Kind of a, “Yeah, I know him; he’s cool!” Here is where the plot thickens.