Why Testing May Doom Your Rankings

By Michael Kraft

Versioning has long been a necessity in forming online marketing strategy and making correct business decisions. Versioning helps to answer questions like:

  • What is the best price to charge for your products?
  • Which page layout is the best for conversions?
  • Which options should I present my customers with?

Most companies need to version their pages to find answers; the question then becomes, how do you version your pages in a way that doesn’t affect your organic search results, or better yet, improves them?

Sure-fire Strategies to Pounce On Negative Search Engine Results

By Kurt Krejny

Online Reputation Management Search ResultsSEO firms are hired to make their client’s sites more visible in search engines and other online channels. Keyword and market research, content optimization, and link building are a few of the crucial elements of a successful SEO campaign. Many of these same SEO elements can be used to help clients achieve solid online reputation management (ORM). With the knowledge of how to optimize websites, social profiles and strategic linking to help influence search results, the task of helping a client with ORM is a natural fit for an SEO firm.

Why Your SEO Client May Need ORM

An SEO client’s need for online reputation management is typically indicated by their desire of the following:

  • Push down negative or reputation damaging results from a search for their company name or product/service

How to Research Keywords

By Judd Exley

No doubt about it, keyword research is the first, and possibly most vital, step in the Search Engine Optimisation process.

Choosing the right keywords is more than just analysing the numbers and this is a free and easy way to combine the raw data with your marketing intuition to find a successful combination sure to bring success to your site.

Here’s how to do your keyword research, FREE and easy

Start by getting a list (5-10 at least) keywords and plug them into the Google AdWords: Keyword Tool. Depending on the keywords entered, you should get back an exhaustive list (usually between 50 and 100) which you will then download as a CSV.

Your keyword research has begun…

Your Keyword Research report

It’s an SEO and PPC Party…but are you missing an important friend?

By Nathan Linnell

How does search engine optimization and pay-per-click advertising relate to your quest to have an amazing night out at the hottest bar or club in town? And what friend should you make sure to bring along so that you will definitely have a night to remember? Well I won’t require you to have the patience of SEO, but instead I’ll give you the instant gratification of PPC.

Two friends, SEO and PPC are getting ready to head out on their quest to have an incredible time at the new local hotspot. They decide they will meet at the club since they live on opposite sides of town. As usual, PPC quickly gets ready and heads out the door. There is no style lost, however, in the quick process of getting ready. In fact PPC is looking quite flashy and really stands out from the crowd. PPC quickly finds a parking spot right next to the club and heads past the long line waiting to get in. As usual PPC is on the guest list and is ushered right inside.

SEO, SEM, SMO- There are now all essentially one job and we have more responsibilities

By Melissa Fach

I often wonder why I am so mentally tired and why my brain is running a hundred different directions. Well, SEO is just not SEO anymore. To me it is just one part of a much larger job. I feel responsible to my clients and this means I must go above and beyond the “typical” SEO work.

The Foundation

I feel that SEO is the foundation and when you add effective SEM and SMO you see the payoff. A solid foundation supports everything we hope to achieve and the SEM and SMO is tailored to support the SEO. They are all related and they are all necessary to achieve optimum success.

One Egg, One Hundred Baskets: Social Media Leverage

By Allison Reynolds

Warning this article is rated M15+: contains aggregating scenes, marketing language, social media/networking explanations and a sloth.

You are a smart cookie and you have definitely heard of social media and social networking. You have also seen around the place that you can use these tools to help you to market your stuff, but where do you start?
Contemplate for a second, how much effort are you putting in on one blog post/article….First you write it, all nicely SEOd. You might add a picture or two; flick some links to friends and then hope your PPC advertising, back-links and organic searches bring the boys to your yard. Sounds like a pretty hit and miss affair to me with no clear direction or required outcome.

Business is NOT About Relationships. The Ontology of Social Media

By Ben Wills

I still hear people ask “What’s the point of Social Media?”

I still hear people say “Social Media is a waste of time, and new marketers’ playground.”

I hear people talk about the value of Social Media for businesses. And they have no idea what they’re talking about.

But the absolute worst of all is this: They don’t know, that they don’t know, that they have no idea what they’re talking about.

Ontolo-what?

An ontology is a way to observe things or systems, and to organize these observations for use in a more powerful way. For your business, this “more powerful way” will be to ultimately contribute to the survival of your business.