By Patricia Kendall
This is a question I recently heard from a client and at first my reaction was – Dah! -of course you need a website what are you thinking?
The client is in the medical device industry and has a consumer site with the goal of promoting their particular medical device. This site is a few years old and they utilize a variety of marketing tactics including PPC to drive traffic and encourage visitors to request more information. The question “do I even need a website?” surfaced because it is very difficult to measure the effectiveness of the website. Potential patients do not go to this site and select a medical device and then place it in a shopping cart to be shipped to them. This audience is prescribed a device by their physician. This particular client wants to reach potential patients and empower them to have a voice in what device they are prescribed and ultimately implanted with.