Excuse me, may I have my cheap clicks back?

By Dave Rigotti

Many companies, who in the past, relied heavily on discounted bid prices due to the lack of competition, are finding it to be more and more difficult to push through the noise (and higher costs) of search engine marketing. In this article, I’ll discuss how advertisers can reduce the costs of clicks, optimize their campaign, and justify higher spend for maximum performance.

From Geek to Chic – The Soap Opera of the Internet

By Kristoffer Howes

Launching your website and embarking on a search engine optimization endeavor, is much like reliving your social interactions of school; specifically your High School social life.

Your pubescent self esteem and, in this instance, the success of your website; is based upon your popularity. On the Internet, this is said to be achieved by establishing meaningful links. In the eyes of Search Engines, these act as a vote and a means of measuring your credibility, and in turn; your popularity. Kind of a, “Yeah, I know him; he’s cool!” Here is where the plot thickens.

The State of the SEO Industry Address

By Taylor Pratt

It seems like over the last year more and more posts have come out criticizing SEO, questioning the use of standards, and all in all, casting a dark cloud over the industry that so many of us have grown to love. I’ve stood up to fight in the pointless drama, but it seems like there will be an endless amount of posts as to the death and corruption of SEO. Allow me to light up the beacon of SEO freedom, and follow me to what the industry used to be, and still should be, regarded as.

Article Marketing: How To Be an Article Marketer Like No Other!

By Shannon Lilly.

Article marketingArticle Marketing is a practice that no webmaster, blogger or Internet marketer should go without doing. Even if you’ve never written a single thing in your life, you can benefit from article marketing. Read through this mini “how-to” on article writing and if you still think you can’t do it, I’ll give you some options to get your article written. But I have faith that you can do it if you just take the time!

Building links

Why Product Placement is the Future of Blogging

By Jake Pitt

First, the boring crap:

According to a Nielsen Company report, total advertising spending for the first half of 2007 decreased 0.5% from the same period in the prior year. However, internet advertising showed to still be rockin’ strong, actually increasing 23.2% over this period.

What this shows is that the product lifecycle of traditional media advertising (TV, magazines, etc.) has reached the decline stage, which is characterized by decreasing sales due to market saturation, technological obsolescence, and a change in customer taste. This also shows that internet advertising is in its growth stage, absolutely rockin’ it with skyrocketing revenue growth.

200+ Internet Marketing Gurus on Twitter

By Brian Chappell

The twitter train is pulling up, are you on board yet? Twitter is one of the most revolutionary messaging systems to come out in my opinion since AOL Instant Messenger back in 1997. It allows groups of users to simultaneously engage in conversations all at the same time, similar to being in a “chat room” in AOL. As a marketer this can be a golden tool if utilized properly for personal reputation management reasons.

Many underground conversations go on within Twitter that never make it to the blogosphere or news sites. It can be a dynamite location for link bait ideas, breaking stories, and general topics you might not think about on a daily basis. You might even find yourself obtaining clientèle through it. I really could go on and on with what you could do with Twitter.

Pixsy Powers Video & Image Search; an Interview with CEO Chase Norlin

By Grant Crowell

This week the digital multimedia search provider Pixsy, announced its media search partnership with Maxim Digital, which sites include Maxim.com, Blender.com, and Stuffmagazine.com. Over the past few months, Pixsy has become the distributor of chose for many content publishers to expand their video and image search capabilities, especially amongst publishers in the entertainment, travel industries, music sites, Internet television platforms, and popular video and image search desination sites as well.

Pixsy’s proprietary media search technology has allowed website publishers and application providers to expand their video and image search capabilities with an up-to-the-hour aggregation and categorization platform, either with solely client’s own content, 3rd party content, or both. With this technology, any site can run a branded multimedia search engine with content customized to their specific audience, thereby creating new up-to-date video and image content, enhanced search experience, as well as targeted advertising inventory.