Excuse me, may I have my cheap clicks back?

By Dave Rigotti

Many companies, who in the past, relied heavily on discounted bid prices due to the lack of competition, are finding it to be more and more difficult to push through the noise (and higher costs) of search engine marketing. In this article, I’ll discuss how advertisers can reduce the costs of clicks, optimize their campaign, and justify higher spend for maximum performance.

SEO for Homecoming Queen

By Stephanie Courtney

If you hated high school as much as the rest of us because it seemed that only the kids with flash and no substance got all the attention, then search engine optimization probably seemed like a homecoming you could only dream about. Face it; search engines became a beacon of marketing hope for those of us who have something to say rather than something to show. But, if the cold hard irony of search engine popularity is only beginning to dawn on you, it might be time to stop celebrating your Carrie-like triumph over image driven mediocrity and smell the SEO rank(ings).

LINK BUILDING – THE SAME OLD POPULARITY CONTEST

Link Juice: How to make people link to your website

By Paweł Szulencki

Inbound links are one of the most important factors that determine your websites worth in the eyes of search engines. The more quality inbound links you have pointing to your website the higher you get in SERP’s. The more inbound links the higher your PageRank is. But how to make people to link naturally to your website?

Tip #1: Organize a contest.

Contests make a great link bait. Couple of hundred of dollars prize can result in thousands of dollars worth of traffic, inbound links and interest to the organizing body.

From Geek to Chic – The Soap Opera of the Internet

By Kristoffer Howes

Launching your website and embarking on a search engine optimization endeavor, is much like reliving your social interactions of school; specifically your High School social life.

Your pubescent self esteem and, in this instance, the success of your website; is based upon your popularity. On the Internet, this is said to be achieved by establishing meaningful links. In the eyes of Search Engines, these act as a vote and a means of measuring your credibility, and in turn; your popularity. Kind of a, “Yeah, I know him; he’s cool!” Here is where the plot thickens.

The State of the SEO Industry Address

By Taylor Pratt

It seems like over the last year more and more posts have come out criticizing SEO, questioning the use of standards, and all in all, casting a dark cloud over the industry that so many of us have grown to love. I’ve stood up to fight in the pointless drama, but it seems like there will be an endless amount of posts as to the death and corruption of SEO. Allow me to light up the beacon of SEO freedom, and follow me to what the industry used to be, and still should be, regarded as.

Article Marketing: How To Be an Article Marketer Like No Other!

By Shannon Lilly.

Article marketingArticle Marketing is a practice that no webmaster, blogger or Internet marketer should go without doing. Even if you’ve never written a single thing in your life, you can benefit from article marketing. Read through this mini “how-to” on article writing and if you still think you can’t do it, I’ll give you some options to get your article written. But I have faith that you can do it if you just take the time!

Building links

Why Product Placement is the Future of Blogging

By Jake Pitt

First, the boring crap:

According to a Nielsen Company report, total advertising spending for the first half of 2007 decreased 0.5% from the same period in the prior year. However, internet advertising showed to still be rockin’ strong, actually increasing 23.2% over this period.

What this shows is that the product lifecycle of traditional media advertising (TV, magazines, etc.) has reached the decline stage, which is characterized by decreasing sales due to market saturation, technological obsolescence, and a change in customer taste. This also shows that internet advertising is in its growth stage, absolutely rockin’ it with skyrocketing revenue growth.