If you know anything about SEO you know that blogs are inherently SEO friendly. They have a lateral navigation that is conducive to indexing, they include keyword tags, they frequently have inbound and outbound links, they have subscription and syndication capabilities and it is a way to update content to your site continually without having to have much technical knowledge.
The hang up with blogs is that sometimes they aren’t right for every business. If you’re blogging for business, the goals for your blog should be defined before you invest too many resources blindly. For SEO purposes, and getting noticed, blogs can help increase traffic to your site. Many times owners are too busy running their business to put the effort into search engine optimization and an online presence with authority. That is why as an SEO consultant it’s your job to get creative. You must step outside the blog box in order to generated excitement from the client about making the commitment to continually invest time into updating their site. So I present to you 7 ideas that are non-blogs, but take advantage of all the blogging benefits.