Why Product Placement is the Future of Blogging

By Jake Pitt

First, the boring crap:

According to a Nielsen Company report, total advertising spending for the first half of 2007 decreased 0.5% from the same period in the prior year. However, internet advertising showed to still be rockin’ strong, actually increasing 23.2% over this period.

What this shows is that the product lifecycle of traditional media advertising (TV, magazines, etc.) has reached the decline stage, which is characterized by decreasing sales due to market saturation, technological obsolescence, and a change in customer taste. This also shows that internet advertising is in its growth stage, absolutely rockin’ it with skyrocketing revenue growth.

200+ Internet Marketing Gurus on Twitter

By Brian Chappell

The twitter train is pulling up, are you on board yet? Twitter is one of the most revolutionary messaging systems to come out in my opinion since AOL Instant Messenger back in 1997. It allows groups of users to simultaneously engage in conversations all at the same time, similar to being in a “chat room” in AOL. As a marketer this can be a golden tool if utilized properly for personal reputation management reasons.

Many underground conversations go on within Twitter that never make it to the blogosphere or news sites. It can be a dynamite location for link bait ideas, breaking stories, and general topics you might not think about on a daily basis. You might even find yourself obtaining clientèle through it. I really could go on and on with what you could do with Twitter.

Pixsy Powers Video & Image Search; an Interview with CEO Chase Norlin

By Grant Crowell

This week the digital multimedia search provider Pixsy, announced its media search partnership with Maxim Digital, which sites include Maxim.com, Blender.com, and Stuffmagazine.com. Over the past few months, Pixsy has become the distributor of chose for many content publishers to expand their video and image search capabilities, especially amongst publishers in the entertainment, travel industries, music sites, Internet television platforms, and popular video and image search desination sites as well.

Pixsy’s proprietary media search technology has allowed website publishers and application providers to expand their video and image search capabilities with an up-to-the-hour aggregation and categorization platform, either with solely client’s own content, 3rd party content, or both. With this technology, any site can run a branded multimedia search engine with content customized to their specific audience, thereby creating new up-to-date video and image content, enhanced search experience, as well as targeted advertising inventory.

Review: MarketingSherpas’ 2008 Landing Page Handbook

By Brian Chappell

landingpagehandbook.gifAndy posted an article several weeks back about the release of the new 2008 edition of The Landing Page Handbook (affiliate), by MarketingSherpa.com. If you are not familiar with MarketingSherpa by now and you call yourself a marketer then you probably do not read enough online. They have been pumping out marketing case studies, guides, and industry research for over 7 years.

MarketingSherpa’s research is second to none.

I was absolutely blown away with the quality of content MarketingSherpa put out in their 2nd edition of the Landing Page Handbook. The book was easy to read and wasn’t as cumbersome as one might think, being a “how to” guide of its nature. They did an excellent job of sprinkling in real case study examples in between long drawn out paragraphs and metric reports to give you a nice breather. Not only is it a nice breather but it really does a good job of reassuring the techniques being explained in the book do work.

The Sinister Reason Why AT&T Acquired Ingenio

By Vinny Lingham.

I heard that Ingenio was acquired this morning by AT&T. So, the obvious angle is the synergies between Ingenio & AT&T – this seems like a great match on the surface. I mean, Google is doing Pay Per Call as well – and it’s definitely worth getting into that game, especially given that there are more mobile devices that access the Internet than desktop or laptop. AT&T obviously sees Google as a long term threat – especially with the latest issues surrounding wireless spectrum and Google’s push into mobile.

Microsoft Creates Education Alliance with SEMPO Institute

By Manoj Jasra

image Microsoft Corp. and SEMPO Institute, www.sempoinstitute.com, announced today an education alliance in which personnel from 20,000 affiliates of the MSN search engine will have access to SEMPO Institute’s online learning program designed to provide in-depth knowledge of best-practices in search engine marketing.

As part of the new alliance, personnel from the MSN affiliates will be able to take SEMPO Institute’s Fundamentals of Search Marketing class.  SEMPO Institute also offers online classes in Advanced Search Engine Optimization and Advanced Search Advertising.  Fundamentals consists of 14 lessons intended to give the student a high level understanding of the essentials of search engine marketing.

Since SEMPO Institute launched in early 2007, the student feedback has been very positive – 80% say they would recommend the Fundamentals course. “All companies need the fundamentals of search marketing in order to implement an e-marketing strategy,” says SEMPO President Jeffrey Pruitt. 

ReachLocal Raises $55.2m in Funding

By Vinny Lingham

imageReachLocal announced today that they have received a further round of  funding by Rho Ventures, in conjunction with their original investors. The latest round of funding is $55.2m–which values the company at $305m.

ReachLocal’s target market are Small & Medium enterprises, and they have built a platform that allows smaller companies to easily market themselves.

I’ve just watched the ReachLocal video, and it seems that their real value proposition is that they’ve integrated online and offline touch points (points of contact), and can track and report on this for small & medium businesses, which in most cases do not have high hurdles of integration.

This is particularly valuable, as many companies do not factor in the value of offline conversion, related to search engine marketing–those that do, are able to price their keywords far more competitively.

Given the size of the SME marketplace, ReachLocal’s valuation may not be as astronomical as many would think, albeit very high for a traditional SEM firm.

About Vinny Lingham

Vinny is the CEO of Synthasite, a Web 2.0 publishing platform, that aims to revolutionize web publishing.  Synthasite launches on November 5th into Beta.