By Brian Chappell
Andy posted an article several weeks back about the release of the new 2008 edition of The Landing Page Handbook (affiliate), by MarketingSherpa.com. If you are not familiar with MarketingSherpa by now and you call yourself a marketer then you probably do not read enough online. They have been pumping out marketing case studies, guides, and industry research for over 7 years.
MarketingSherpa’s research is second to none.
I was absolutely blown away with the quality of content MarketingSherpa put out in their 2nd edition of the Landing Page Handbook. The book was easy to read and wasn’t as cumbersome as one might think, being a “how to” guide of its nature. They did an excellent job of sprinkling in real case study examples in between long drawn out paragraphs and metric reports to give you a nice breather. Not only is it a nice breather but it really does a good job of reassuring the techniques being explained in the book do work.