By Todd Mintz.

Heard it from a friend who…heard it from a friend who…heard it from another…” REO Speedwagon

Part 1 Can Be Found Here (and Part 2 won´t make much sense if you haven´t read Part 1).

Part 1 chronicled my “failed” attempt to linkbait my personal reminiscence of Marvin Gaye´s 1983 NBA All-Star Game National Anthem . At the end of that story, I wrote that I vowed to start the linkbaiting process anew…to use different forms of social media to gain attention for what I´ve written. I´d like to report on the progress that I´ve made:

By Michael Murray.

Marketers: Wisen up and stop treating search engine optimization (SEO) and return on investment (ROI) like they should be on separate planets.

Obviously ROI can work well with many marketing options. Search engine optimization can still deliver the goods if people are horrible at tracking what happened.

More website promoters should view search engine optimization and ROI as friends, not as a not-so-funny oxymoron. They’re not sports rivals and they don’t snarl behind demilitarized zone fences.

Search engine optimization can start the race and let ROI finish it. SEO determines how to run in the next contest (i.e. ongoing updates and keyword refinement).

Yes, search engine optimization has credibility issues. Marketers also prove daily that they lack the brainpower, time or cash to do a thorough job.

By Brian R. Brown.

If you ever took a class in marketing, read a book on marketing or watched the movie Jerry Maguire, then you’ve at least been exposed to the 4 Ps of marketing. You may not be able to name them off the top of your head, but that will just make learning the new 4 Ps even easier. The new 4 Ps have grown out of the Internet and search engine marketing, but their influence will surely cross over as the line between online and offline continues to blur.

By Eric Hebert.

1. Set up a blog

The first thing Jesus would have to do is set up that blog. I’d have him get started using WordPress and hacking an open-source theme, tweaking the CSS and adding a custom header with his logo. After setting up the proper categories and options (for instance fixing the permalinks option), we’d have to install several plug-ins to ensure his new site gets indexed properly by the search engines and acts a little more user friendly:

• Making sure his title tags and meta descriptions are being generated properly.
• Avoiding any duplicate content issues with a teaser plug-in.
• Configuring his anti-spam plug-in by signing up for his Akismet key.
• Adding a contact form.
• Displaying his most popular posts in the sidebar (Jesus likes three columns, like the holy trinity).
• A site-map generator, to help those who are lost, or just seeking a little guidance.

By Simon Heseltine.

Hi, I’m a fairly new web site, I’ve been in the area for about 6 months (ok, if you want to check out my registration date, 7 months). My primary interests are sign ups to my newsletter, and sales of multicolored sprockets (I have over 700 colors in my inventory). I’m looking for quality traffic, but am also interested in casual linking, although I’m not really into reciprocal. I’ve ‘dipped my pages’ in a couple of the social sites, and while I had fun (especially with that article on weasels and phlegm) I didn’t get a warm glow in my bottom line. I’m not ashamed to admit that I’ve paid for traffic in the past, in fact at one point I was paying for as much as I could get, with my goal then being to maximize my CTR. Now that I’ve matured and know more of what I want out of life, my focus has switched over to conversions. So if you’re interested in finding out more about multicolored sprockets in the local area, give me a click and we’ll take it from there.

By Shavkat Karimov.

Search Engine Optimization (SEO) is a set of internal (on-page) and external (off-page) works to bring a website to the top of search engines. The purpose of SEO is not only getting the site to the first page of SERP (search engine’s results page) but also keeping it there. SEO is not just a craft; it’s both an art and a science.

What is TRIZ?

TRIZ is a Russian theory of inventive problem solving. It’s an algorithm as well as a set of methodologies and tools for resolving a given task by breaking its contradictions and providing steps to complete it. TRIZ is a powerful problem-solving tool based on the patterns of inventions discovered from decades of study of the world’s most inventive patents. Use search engines to discover more about TRIZ.

What is SEOTRIZ?

SEOTRIZ is a new approach to SEO powered by the TRIZ methodology. With SEOTRIZ, one is able to solve SEO tasks better and faster with more efficient tactics and strategies. It helps get successful results with less effort and expense. TRIZ tools like “Ideal Final Result”, “Reverse Action”, “9 Screens”, “- 2 +” or “Cutting the Pie” are applied here for SEO purposes.

SEOTRIZ includes:

- A set of problem-solving principles;

- A “shadow-algorithm” of ones from search engines;

- A database of resources / a knowledgebase;

- A professional development model.

SEOTRIZ allows anyone to be ahead of competition by better understanding SEO tasks and using tools to achieve better results. It’s not just about solving the problem but rather how to choose the most elegant ones: those that use the most effective means. Here are some samples of major SEO tasks and contradictions and how SEOTRIZ solves them:

Problem: Content is a king… No time to write lots of original content. Optimization requires time and knowledge too.

Solution: The content is generated by users (Wiki) or by a program (auto-content, directory, lists) and is automatically optimized (CMSs, blogs + plugins).

Problem: Links are everything… Asking for links is time consuming and not very efficient.

Solution: External resources link to you by themselves. Because:

- it earns them easy money (affiliate/referral program);

- shows their authority in a field (network member / contests / background checking site / technical support system);

- or gives their visitors something more on the subject covered (reference resource / useful tools, info or data.)

Problem: Keywords are highly competitive… Too costly to compete with major players, and it requires a lot of time.

Solution: You “cut the pie” and aim specific parts of the market divided by:

- locations (countries; cities; zipcodes);

- industries/products;

- time periods (daytime, season, future);

- user-types (ages; sexes; professions; languages; social groups).

And use a “long tail strategy” by competing for a good number of less competitive keywords.

The best example for SEOTRIZ is the well-known Wikipedia project. It encompasses everything what SEOTRIZ represents: original, useful, optimized, and self-creating content; automated, “heavy”, one-way inbound links; effective vertical web-wide expansion; amongst others. With SEOTRIZ, you can maximize SEO goals or incorporate the concepts into your own marketing applications.

This new powerful methodology SEOTRIZ helps both novice and advanced SEO specialists to maintain their pages at the top of search engine results with a stronger method in their hands. More information is available at: SEOTRIZ.com.

Buying your way into natural search rankings with press releases

By John W Ellis

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The concept of paid search marketing is not new for online marketing experts. By bidding on keywords, a website is positioned in a search engine’s sponsored listings. Anyone willing to spend the marketing dollars is able to compete.

Paying for space has long been the distinction between pay-per-click (PPC) and natural search rankings. However, recently with the new rules of Web 2.0 that line is being crossed. Now the two are blending together with press releases. New tools are providing marketing experts ways to pay for high natural rankings as well as sponsored search positions.