See also Kelvin Newman’s summer time SEM tips.
By Ryan Douglas
Don’t let the summer whiz past you and leave you unprepared for Q4 holiday season. Spend some of those long, sweltering days prepping your AdWords, YSM, and adCenter accounts. With some work, your search engine marketing performance can shine this holiday season. So grab some popsicles, put down the TV remote and follow these suggestions for beating the heat and preparing for the holiday season.
- If you didn’t do any “spring cleaning” of your account it is not too late. I strongly suggest that you prune any extremely poor performing keywords or ad copy.